Amazon is offering a free upgrade to Alexa Plus for Fire TV device owners in the US, enhancing AI assistant capabilities with features like movie recommendations and smart home control.
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<p class="wp-block-paragraph">Amazon is bringing <a href="https://www.aboutamazon.com/news/devices/alexa-plus-fire-tv-free-ai">Alexa Plus to Fire TV device owners</a> in the US for free. Starting today, users in the US with an Amazon Fire TV Stick, Fire TV Cube, Amazon Ember smart TV, or other TV with Alexa Plus built in, including those from Panasonic and Hisense, will get access to the more conversational AI assistant.</p>
<p class="wp-block-paragraph">Previously, Amazon made <a href="https://www.theverge.com/news/788594/amazon-alexa-plus-fire-tv-select-4k">Alexa Plus available to Fire TV</a> customers with <a href="https://www.theverge.com/news/873702/amazon-alexa-plus-ai-assistant-now-available">a Prime or Alexa Plus subscription</a>. But now, everyone will get access to Alexa Plus, which can provide movie recommendations based on your mood, help you <a href="https://www.theverge.com/news/837156/amazon-fire-tv-alexa-plus-skip-to-scene">jump to specific scenes</a>, and answer questions about what you're seeing onscreen. It can also connect to your s …</p>
<p><a href="https://www.theverge.com/tech/982166/amazon-alexa-plus-fire-tv-free">Read the full story at The Verge.</a></p>
# Amazon Fire TV devices are getting a free Alexa Plus upgrade
Source: [https://www.theverge.com/tech/982166/amazon-alexa-plus-fire-tv-free](https://www.theverge.com/tech/982166/amazon-alexa-plus-fire-tv-free)
[](https://www.theverge.com/authors/emma-roth)
Emma Roth
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more\. Previously, she was a writer and editor at MUO\.
Amazon is bringing[Alexa Plus to Fire TV device owners](https://www.aboutamazon.com/news/devices/alexa-plus-fire-tv-free-ai)in the US for free\. Starting today, users in the US with an Amazon Fire TV Stick, Fire TV Cube, Amazon Ember smart TV, or other TV with Alexa Plus built in, including those from Panasonic and Hisense, will get access to the more conversational AI assistant\.
Previously, Amazon made[Alexa Plus available to Fire TV](https://www.theverge.com/news/788594/amazon-alexa-plus-fire-tv-select-4k)customers with[a Prime or Alexa Plus subscription](https://www.theverge.com/news/873702/amazon-alexa-plus-ai-assistant-now-available)\. But now, everyone will get access to Alexa Plus, which can provide movie recommendations based on your mood, help you[jump to specific scenes](https://www.theverge.com/news/837156/amazon-fire-tv-alexa-plus-skip-to-scene), and answer questions about what you’re seeing onscreen\. It can also connect to your smart home devices, allowing you to control lighting, door locks, pull up camera feeds, and more\.
Amazon says it will automatically upgrade all Fire TV owners to Alexa Plus\. The company adds that it “additional devices and regions may be added over time\.”
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- Emma Roth
Amazon is offering its AI-powered Alexa+ assistant for free on all compatible Fire TV devices in the U.S. without requiring a Prime subscription, introducing features like conversational search and smart home controls as part of an industry-wide push for AI in consumer electronics.
Amazon's Alexa Plus gets an AI update enabling deeper smart home integrations with brands like Bosch, Delta, and Ecovacs, plus new partnerships via the Model Context Protocol.
Amazon's Echo Hub receives a free software update with a customizable home screen and integration of Ring's AI features, including natural language video search and Alexa Plus summaries of camera events.
Amazon's Fire TV Stick 4K Max is on sale for $35 during Prime Day, a $25 discount. The streaming device offers Wi-Fi 6E, 16GB storage, and Alexa integration.
Amazon's Fire TV Soundbar Plus with subwoofer and satellite speakers is discounted to $380 (originally $490) ahead of Prime Day, offering a 5.1-channel surround sound system with Dolby Atmos and DTS:X support.