@shannholmberg: how to pressure-test a marketing idea with @mattpocockuk's grill-me skill grill-me is a skill that interviews you about…

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Summary

The grill-me skill interviews users about loose ideas to pressure-test them, particularly for marketing, through a structured conversation that helps in committing to decisions.

how to pressure-test a marketing idea with @mattpocockuk's grill-me skill grill-me is a skill that interviews you about any loose idea until you can commit to it. it runs as a conversation only, so it works on anything, a campaign idea, a positioning change, an offer, a pricing call you type /grill-me, give it the idea, and the interview starts it asks in rounds. each round holds every question you can answer right now, and a question that depends on an answer you haven't given yet waits for a later round. matt calls 46 questions across 4 rounds an ordinary session, and it ends when nothing is left to ask say the idea is a webinar series. the kind of questions you get: > who exactly is this for? > what should they do after watching? > what are you selling at the end? > what would make you cancel it after episode 2? push back during the interview. if you answer "agreed" to every question, every choice in the plan is the agent's. matt's docs put it like this: "a session with no pushback from you is a session you didn't need" some questions can't be answered from the interview alone. "how should the landing page feel" needs something to react to, so when one shows up you stop the interview, make a cheap draft, look at it, and come back with your answer in 1 line. answering "I don't know" does the same job, it tells you a draft beats a guess by the end, the loose idea is a set of decisions you can defend for marketers, that set of decisions is your brief. every agent you put on the campaign gets context from it, and each choice in it is one you made
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Cached at: 08/16/26, 04:03 PM

how to pressure-test a marketing idea with @mattpocockuk’s grill-me skill

grill-me is a skill that interviews you about any loose idea until you can commit to it.

it runs as a conversation only, so it works on anything, a campaign idea, a positioning change, an offer, a pricing call

you type /grill-me, give it the idea, and the interview starts

it asks in rounds. each round holds every question you can answer right now, and a question that depends on an answer you haven’t given yet waits for a later round.

matt calls 46 questions across 4 rounds an ordinary session, and it ends when nothing is left to ask

say the idea is a webinar series. the kind of questions you get:

who exactly is this for? what should they do after watching? what are you selling at the end? what would make you cancel it after episode 2?

push back during the interview. if you answer “agreed” to every question, every choice in the plan is the agent’s.

matt’s docs put it like this: “a session with no pushback from you is a session you didn’t need”

some questions can’t be answered from the interview alone. “how should the landing page feel” needs something to react to, so when one shows up you stop the interview, make a cheap draft, look at it, and come back with your answer in 1 line.

answering “I don’t know” does the same job, it tells you a draft beats a guess

by the end, the loose idea is a set of decisions you can defend

for marketers, that set of decisions is your brief. every agent you put on the campaign gets context from it, and each choice in it is one you made

Shann³ (@shannholmberg): how @mattpocockuk’s 7-line skill bundle improve AI context gathering

its a grill-first workflow for Claude Code (or any other harness), it interview you before agents start working on your codebase to ensure you have the most accurate context

every skill, and what it does:

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