Microsoft is ending Copilot support on LG and Samsung smart TVs in 2026, following earlier backlash over an unremovable Copilot shortcut and a strategy shift toward positioning Copilot as a business and productivity tool.
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<p class="wp-block-paragraph">Nearly two years after <a href="https://www.theverge.com/2025/1/6/24337033/lg-samsung-microsoft-copilot-smart-tvs-ces-2025">LG and Samsung announced at CES 2025</a> that their latest smart TVs would include access to Microsoft's Copilot, the company is ending support for the AI assistant's functionality on all TVs this year, <a href="https://www.windowscentral.com/artificial-intelligence/microsoft-copilot/microsoft-is-killing-copilot-on-all-smart-tvs-after-backlash-and-strategy-shift-lg-confirms-support-will-end-before-2027">according to a report by <em>Windows Central</em></a>.</p>
<p class="wp-block-paragraph">The news comes not from an official announcement from LG, Samsung, or Microsoft, but from an on-screen notification that appeared on <em>Windows Central'</em>s Zac Bowden's webOS-powered LG TV earlier today. "Microsoft has recently decided to end support for Copilot functionality on all TVs, including the Copilot-enabled feature available on our LG TVs. As a result, the Copilot-enabled feat …</p>
<p><a href="https://www.theverge.com/tech/1021143/microsoft-lg-samsung-copilot-ai-assistant-smart-tvs-ending">Read the full story at The Verge.</a></p>
# Microsoft is ending Copilot support on smart TVs
Source: [https://www.theverge.com/tech/1021143/microsoft-lg-samsung-copilot-ai-assistant-smart-tvs-ending](https://www.theverge.com/tech/1021143/microsoft-lg-samsung-copilot-ai-assistant-smart-tvs-ending)
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A notification on LG TVs reveals that Copilot functionality is soon going away on all TVs\.
A notification on LG TVs reveals that Copilot functionality is soon going away on all TVs\.
by
Oct 28, 2026, 6:36 PM UTC


Image: Microsoft
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Andrew Liszewski
is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid\.
Nearly two years after[LG and Samsung announced at CES 2025](https://www.theverge.com/2025/1/6/24337033/lg-samsung-microsoft-copilot-smart-tvs-ces-2025)that their latest smart TVs would include access to Microsoft’s Copilot, the company is ending support for the AI assistant’s functionality on all TVs this year,[according to a report by*Windows Central*](https://www.windowscentral.com/artificial-intelligence/microsoft-copilot/microsoft-is-killing-copilot-on-all-smart-tvs-after-backlash-and-strategy-shift-lg-confirms-support-will-end-before-2027)\.
The news comes not from an official announcement from LG, Samsung, or Microsoft, but from an on\-screen notification that appeared on*Windows Central’*s Zac Bowden’s webOS\-powered LG TV earlier today\. “Microsoft has recently decided to end support for Copilot functionality on all TVs, including the Copilot\-enabled feature available on our LG TVs\. As a result, the Copilot\-enabled feature on your TV is no longer available and may stop functioning shortly,” the notification explains\. It doesn’t specify exactly when Copilot will stop working on smart TVs, but says the feature is “scheduled for discontinuation during 2026” and a specific date is “subject to Microsoft’s timeline\.”
Last December, LG faced backlash after an update to webOS[added an unremovable Microsoft Copilot shortcut to their TVs](https://www.theverge.com/news/847685/lg-copilot-web-app-delete)that opened the AI assistant’s web app in a browser\. LG eventually decided to allow the shortcut to be deleted following[many users expressing their frustration online with it being added without their approval](https://www.reddit.com/r/mildlyinfuriating/comments/1plldqo/my_lg_tvs_new_software_update_installed_microsoft/?)\.
Microsoft Copilot primarily served as a friendly AI\-powered companion on Samsung and LG smart TVs that users could chat with, ask questions about what was currently on screen, or get recommendations for TV shows and movies\. But earlier this year,[Microsoft introduced a new Copilot “super app”](https://www.theverge.com/news/1000532/microsoft-copilot-super-app-chat-coding-autopilot)that bundled multiple AI capabilities including chat, agents, and coding into a single interface as part of a push towards positioning Copilot more as a business and productivity tool, and less as a digital companion\.
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- Andrew Liszewski
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Microsoft is discontinuing the 'Copilot Plus PC' brand, as new Surface devices and other PCs will no longer use this branding despite meeting AI requirements, according to reports from The Verge.
Microsoft has quietly removed the Copilot+ branding from its new laptops, though the devices still meet the hardware requirements for AI capabilities. This move follows poor sales and criticism of the Copilot+ brand after its launch in 2024.
Microsoft is merging its consumer and business Copilot apps into one unified experience while retiring unsuccessful AI features like Group Chats, AI podcasts, Copilot Labs, Deep Research, and the Mico mascot by August 18, 2026.
Microsoft is phasing out the 'Copilot+ PC' branding for new Surface devices despite them meeting the original AI PC requirements, indicating a shift in marketing strategy for AI-accelerated PCs.
Microsoft and PC makers are phasing out the Copilot+ PC branding due to past security issues with Recall and poor market reception, though the underlying AI PC specifications remain unchanged.