Netflix uses AI from ElevenLabs to recreate Gene Wilder's voice for its upcoming reality show Wonka's The Golden Ticket, with consent from the actor's family.
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<p class="wp-block-paragraph">A <a href="https://www.youtube.com/watch?v=oTSvnmTfLj8">new teaser trailer</a> confirmed that<em> </em><a href="https://www.netflix.com/tudum/articles/the-golden-ticket-season-1-release-date-news"><em>Wonka's The Golden Ticket</em></a> will premiere on Netflix on September 23rd, following its <a href="https://www.theverge.com/23971416/squid-game-the-challenge-review-netflix"><em>Squid Game</em> reality show</a> in the trend of creating real competitions based on fictional torture scenarios. While the sets seen in the trailer are real and not some <a href="https://www.theverge.com/2024/2/27/24084945/what-do-you-get-from-ads-made-with-ai-someone-calls-the-cops-and-you-make-children-cry">Glasgow-style AI fakes</a>, the voiceover is AI-generated. </p>
<p class="wp-block-paragraph"><a href="https://deadline.com/2026/06/netflix-gene-wilder-voice-ai-premiere-date-golden-ticket-1236970711/"><em>Deadline</em></a> reports that Netflix worked with AI audio company <a href="https://www.theverge.com/news/818470/elevenlabs-iconic-voice-marketplace-ai-audio">ElevenLabs</a> with consent from Wilder's family, after working on productions re-creating the voice of Michael Caine and Stan Lee. It also <a href="https://www.theverge.com/22688734/netflix-roald-dahl-deal-kids-programming-competition-disney-plus">continues Netflix's 2021 partnership</a> with the Roald Dahl company, and is separate from the <em>Charlie vs. the Chocolat …</em></p>
<p><a href="https://www.theverge.com/streaming/959684/netflix-wonka-golden-ticket-gene-wilder">Read the full story at The Verge.</a></p>
# Netflix is using an AI-generated Gene Wilder voice in its Willy Wonka reality show
Source: [https://www.theverge.com/streaming/959684/netflix-wonka-golden-ticket-gene-wilder](https://www.theverge.com/streaming/959684/netflix-wonka-golden-ticket-gene-wilder)
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Richard Lawler
is a senior editor following news across tech, culture, policy, and entertainment\. He joined The Verge in 2021 after several years covering news at Engadget\.
A[new teaser trailer](https://www.youtube.com/watch?v=oTSvnmTfLj8)confirmed that[*Wonka’s The Golden Ticket*](https://go.skimresources.com/?id=1025X1701640&xs=1&url=https%3A%2F%2Fwww.netflix.com%2Ftudum%2Farticles%2Fthe-golden-ticket-season-1-release-date-news)will premiere on Netflix on September 23rd, following its[*Squid Game*reality show](https://www.theverge.com/23971416/squid-game-the-challenge-review-netflix)in the trend of creating real competitions based on fictional torture scenarios\. While the sets seen in the trailer are real and not some[Glasgow\-style AI fakes](https://www.theverge.com/2024/2/27/24084945/what-do-you-get-from-ads-made-with-ai-someone-calls-the-cops-and-you-make-children-cry), the voiceover is AI\-generated\.
[*Deadline*](https://deadline.com/2026/06/netflix-gene-wilder-voice-ai-premiere-date-golden-ticket-1236970711/)reports that Netflix worked with AI audio company[ElevenLabs](https://www.theverge.com/news/818470/elevenlabs-iconic-voice-marketplace-ai-audio)with consent from Wilder’s family, after working on productions re\-creating the voice of Michael Caine and Stan Lee\. It also[continues Netflix’s 2021 partnership](https://www.theverge.com/22688734/netflix-roald-dahl-deal-kids-programming-competition-disney-plus)with the Roald Dahl company, and is separate from the*Charlie vs\. the Chocolate Factory*animated feature that will arrive in 2027\.
As for the show itself, Netflix says its “high\-stakes social experiment” will feature 12 “lucky” golden ticket winners plus their chosen partner in the competition, with one champion left standing a week later during the two\-part finale on September 30th\.
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- Richard Lawler
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