Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent

# Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent Source: [https://www.theverge.com/tech/983598/amazon-price-increase-echo-kindle-fire-tv](https://www.theverge.com/tech/983598/amazon-price-increase-echo-kindle-fire-tv) [Skip to main content](https://www.theverge.com/tech/983598/amazon-price-increase-echo-kindle-fire-tv#content) Amazon blamed the price increases on memory and storage component costs\. Amazon blamed the price increases on memory and storage component costs\. by Aug 22, 2026, 1:41 PM UTC   [](https://www.theverge.com/authors/jennifer-tuohy) Jennifer Pattison Tuohy is a senior reviewer with over twenty years of experience\. She covers smart home, IoT, and connected tech, and has written previously for*Wirecutter*,*Wired*,*Dwell*,*BBC*, and*US News*\. Citing “significant increases in memory and storage component costs,” in[a statement given to*Fortune*](https://fortune.com/2026/08/21/exclusive-amazon-quietly-hiked-prices-echo-fire-tv-kindle-eero-significant-increases-memory-costs), Amazon has raised prices on Echos, Kindles,[Fire TVs](https://www.pocket-lint.com/amazon-just-quietly-raised-the-price-of-all-its-fire-sticks/), and Eeros by up to 60 percent\. The cheapest products in Amazon’s lineup were hit hardest, with the[Echo Dot](https://www.amazon.com/dp/B09B94RL1R?ref=amzdv_ucc_dp_lod__B09B94RL1R&tag=theverge02-20)smart speaker jumping from $49\.99 to $79\.99\. The[Fire TV Stick 4K Max](https://www.amazon.com/all-new-amazon-fire-tv-stick-4k-max/dp/B0BP9SNVH9?tag=theverge02-20)also rose by over 40 percent to $84\.99, and the[base level Kindle](https://www.amazon.com/All-new-Amazon-Kindle-Paperwhite-glare-free/dp/B0CFPJYX7P/ref=sr_1_1?crid=13BXZ304A2RFN&dib=eyJ2IjoiMSJ9.19PtVsvYIrlN6GTWsPbozqeX6nw_9RofLZlNTwtyoGb6khtFJvO-U162qS8YqOdWnV5u7pPJJZFaOPbuDJCJgpeXlaU-K-0tTNowqQL7n7areilVXSRtHXXhv-j6OKzSb-SyLmN6rEmYubiB9p61gmzWuK3jPg3VpmxckJBt6remmBSAaHl-fKStI2z5GQTGbAyhqyI72-uCKK3G98LwlorFb3jZcVz4s3x2-Vgm1kM.lE4baJtFuWcoLPbFfsYskogwTsFKZJ1WiUlWeth3JIg&dib_tag=se&keywords=Kindle%2B(16GB)&qid=1787406198&sprefix=kindle%2B16gb%2B%2Caps%2C207&sr=8-1&ufe=app_do%3Aamzn1.fos.ed73e2ba-4d06-4781-aee7-c317fe036206&th=1&tag=theverge02-20)now costs $149\.99, a nearly 37 percent increase\. Amazon’s flagship[Echo Dot Max smart speaker](https://www.theverge.com/tech/808747/amazon-echo-dot-max-smart-speaker-review), which launched last year, now costs $119\.99, up from $99\.99\. Apple[increased the price](https://www.theverge.com/tech/952162/apple-price-increase-ram-shortage)of its comparable HomePod Mini this summer to $129 from $99\.99, also in response to rising costs\. The[Google Home Speaker](https://www.theverge.com/tech/959503/google-home-speaker-review-gemini-for-home)remains at $99\.99 for now\. The only Amazon hardware products apparently not affected are its line of Ring cameras and video doorbells, and[the Echo Studio](https://www.theverge.com/tech/808520/amazon-echo-studio-2025-review), its higher\-end $219\.99 smart speaker\. Here’s a full list of the price increases: ### Product ### Was ### Now ### Increase Echo Dot \(5th gen\)$49\.99$79\.9960\.00%Fire TV Stick 4K Max$59\.99$84\.9941\.70%Echo Spot$79\.99$109\.9937\.50%Kindle \(16GB\)$109\.99$149\.9936\.40%Kindle Paperwhite \(16GB\)$159\.99$199\.9925\.00%Echo Show 21$399\.99$499\.9925\.00%Echo Dot Max$99\.99$119\.9920\.00%Echo Show 15$299\.99$349\.9916\.70%Fire TV Stick HD$34\.99$39\.9914\.30%eero 7 \(3\-pack\)$349\.99$399\.9914\.30%eero Pro 7 \(3\-pack\)$699\.99$799\.9914\.30%Echo Show 11$219\.99$249\.9913\.60%Echo Show 8$179\.99$199\.9911\.10% **Follow topics and authors**from this story to see more like this in your personalized homepage feed and to receive email updates\. - Jennifer Pattison Tuohy ## The Verge Daily A free daily digest of the news that matters most\.