Google is introducing customizable Search profiles for creators and publishers in the US with at least 100,000 YouTube subscribers, Instagram/X followers, or 300,000 TikTok followers. The profiles allow users to showcase links, bios, pinned media, and aggregated social posts, offering more control than existing knowledge panels and competing with link-in-bio services like Linktree.
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<p class="has-text-align-none">Google now lets big creators and publishers in the US claim <a href="https://blog.google/products-and-platforms/products/search/a-new-profile-to-help-publishers-and-creators-highlight-their-work-on-search/">dedicated profiles in Search</a> to highlight things like videos, articles, and their other profiles online. But this feature won't be available to most people or organizations; Google is <a href="https://support.google.com/websearch/answer/16904498">limiting it</a> to people with at least 100,000 YouTube subscribers, 100,000 followers on Instagram or X, or 300,000 followers on TikTok. You'll need to meet the minimum on one of those platforms and be at least 18 years old to make a Search profile.</p>
<p class="has-text-align-none">In <a href="https://x.com/UpdatesFromYT/status/2062599042140622944">demo videos</a>, Google shows how a Search profile can feature links to websites and other platforms, a short summary of the person or brand, pinned media fro …</p>
<p><a href="https://www.theverge.com/tech/943233/google-search-profiles-custom-page">Read the full story at The Verge.</a></p>
# Google is letting social media stars customize their search result page
Source: [https://www.theverge.com/tech/943233/google-search-profiles-custom-page](https://www.theverge.com/tech/943233/google-search-profiles-custom-page)
[](https://www.theverge.com/authors/jay-peters)
Jay Peters
is a senior reporter covering technology, gaming, and more\. He joined The Verge in 2019 after nearly two years at Techmeme\.
Google now lets big creators and publishers in the US claim[dedicated profiles in Search](https://blog.google/products-and-platforms/products/search/a-new-profile-to-help-publishers-and-creators-highlight-their-work-on-search/)to highlight things like videos, articles, and their other profiles online\. But this feature won’t be available to most people or organizations; Google is[limiting it](https://support.google.com/websearch/answer/16904498)to people with at least 100,000 YouTube subscribers, 100,000 followers on Instagram or X, or 300,000 followers on TikTok\. You’ll need to meet the minimum on one of those platforms and be at least 18 years old to make a Search profile\.
In[demo videos](https://x.com/UpdatesFromYT/status/2062599042140622944), Google shows how a Search profile can feature links to websites and other platforms, a short summary of the person or brand, pinned media from places like TikTok and Instagram, and a feed aggregating posts from multiple platforms\. We’ve already[made a profile for*The Verge*](https://profile.google.com/@verge)— check it out and follow us\!
Google already has knowledge panels that pop up for notable people and publications, but these new profiles offer those people and publications more control over what’s shown\. They also offer an alternative to dedicated link\-in\-bio services like Linktree that creators already use to aggregate their various online presences into one place\.
**Follow topics and authors**from this story to see more like this in your personalized homepage feed and to receive email updates\.
- Jay Peters
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