Meta’s AI Tamagotchi bet is…working?

# Meta’s AI Tamagotchi bet is…working? | TechCrunch Source: [https://techcrunch.com/video/will-metas-ai-tamagotchi-bet-isworking/](https://techcrunch.com/video/will-metas-ai-tamagotchi-bet-isworking/) When AI leaders at OpenAI and Anthropic started talking about “pacing the frontier,” maybe someone should have asked: what pace? Now it’s turned into model drop week for both companies as[Anthropic rolled out Opus 5\.5](https://techcrunch.com/2026/09/22/anthropic-releases-opus-5-5-with-lower-prices-and-fable-level-performance/), followed by[OpenAI’s GPT\-6 model updates](https://techcrunch.com/2026/09/22/openai-launches-gpt-6-sol-and-luna/)just 90 minutes later\. But the company that stole the spotlight was Meta, whose[personal AI agent Muse](https://techcrunch.com/2026/09/23/everything-new-coming-to-metas-ai-agent-muse/)is reportedly[outpacing](https://techcrunch.com/2026/09/21/metas-muse-is-outpacing-chatgpts-early-mobile-launch/)ChatGPT’s early numbers and is headed for[smart glasses](https://techcrunch.com/2026/09/23/meta-introduces-camera-free-ai-glasses/)and a tiny[Tamagotchi\-style device](https://techcrunch.com/2026/09/23/meta-made-a-tamagotchi-like-wearable-for-its-muse-ai-agent/)next\. On this episode of TechCrunch’s[Equity](https://techcrunch.com/podcasts/equity/)podcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into Meta’s consumer AI strategy and what it means for the startups trying to build on top of this technology, covering everything from where the money is flowing to which AI products might actually become part of people’s daily lives\. They also get into a16z’s new school for aspiring founders and two very different AI and hardware deals\. Theresa Loconsolo is an audio producer at TechCrunch focusing on Equity, the network’s flagship podcast\. Before joining TechCrunch in 2022, she was one of 2 producers at a four\-station conglomerate where she wrote, recorded, voiced and edited content, and engineered live performances and interviews from guests like lovelytheband\. Theresa is based in New Jersey and holds a bachelors degree in Communication from Monmouth University\. You can contact or verify outreach from Theresa by emailing[theresa\.loconsolo@techcrunch\.com](mailto:[email protected])\. [View Bio](https://techcrunch.com/author/theresa-loconsolo/) ## Most Popular ### Newsletters Subscribe for the industry’s biggest tech news ## Related