A Chinese low-budget animation 'Niulai', ridiculed by netizens as 'utterly terrible', unexpectedly becomes a box office dark horse, with its box office surpassing 10 million RMB.
Summary
A low-budget Chinese animation 'Niulai', mocked by netizens, unexpectedly becomes a box office dark horse due to meme creations, surpassing 10 million in box office and contrasting with AI-generated content.
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Cached at: 08/19/26, 12:33 AM
A Chinese low-budget animation titled Ox Coming, roasted by netizens as “absolutely terrible,” has unexpectedly become a recent box office dark horse, surpassing 10 million RMB in revenue.
The film initially attracted little attention when it premiered on August 5 due to its baffling plot and rough animation. However, later on, some internet users created meme images using characters from the movie, drawing public interest to this two-person production and steadily boosting its box office performance.
Some online commenters suggest the film’s “disaster-level” crude animation stands in stark contrast to the increasingly prevalent AI-generated content. Following its unexpected viral success, cinemas across various regions have even begun releasing hand-drawn posters for the film.
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