@FinanceYF5: Cloudflare’s Silicon Valley conference: 10 million developers, machine traffic exceeds half—it’s charging bots, but is it working? In the second quarter, non-human traffic on Cloudflare’s network exceeded half for the first time. It wants to charge bots on behalf of websites: that move has yet to pay off, with no revenue announced as of the conference. What has paid off are two foundations: 10…
Summary
Cloudflare disclosed at its conference that non-human traffic exceeded half of all traffic for the first time in the second quarter. Its efforts to monetize bot traffic by charging bots have yet to bear fruit, but it has amassed 10 million developers and offers free blocking capabilities. The market is watching whether revenue from its developer platform will be reported separately in its third-quarter earnings release on November 5.
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Cloudflare’s Silicon Valley Conference: 10 Million Developers, Bots Account for Over Half of Traffic—Is Charging Them Paying Off?
In the second quarter, non-human traffic on Cloudflare’s network exceeded half of all traffic for the first time. It wants to charge bots on behalf of websites, but that move has yet to pay off: by the conference, it had not announced any revenue from it. What is working are two foundations: 10 million developers, and fast, free blocking.
Watch for two things in the third-quarter earnings report on November 5: whether revenue from the developer platform is reported separately, and whether the first revenue from charging bots has come in.
Analysis only; not investment advice. Voiceover and animation generated by AI.
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