@10xmylife: Compared to overseas, is the independent site ecosystem in China really that bad? If so, what are the reasons? When people search for a brand, they look on WeChat, Weibo, Douyin, Xiaohongshu, Taobao, etc., rarely on Baidu. Merchants also mostly rely on platforms rather than building their own official websites. I think Baidu itself being terrible is one reason, but there must be deeper causes…

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Summary

Discusses why China's independent site (brand self-built official website) ecosystem is weaker than abroad, arguing that users mainly search for brands on platforms like WeChat, Weibo, and Douyin rather than Baidu, and that merchants rely on platforms instead of building their own official websites.

Compared to overseas, is the independent site ecosystem in China really that bad? If so, what are the reasons? When people search for a brand, they look on WeChat, Weibo, Douyin, Xiaohongshu, Taobao, etc., rarely on Baidu. Merchants also mostly rely on platforms rather than building their own official websites. I think Baidu itself being terrible is one reason, but there must be deeper causes. Does anyone have insights to share? 🤔
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Cached at: 05/21/26, 11:39 PM

Compared to overseas markets, is the ecosystem for independent websites in China quite poor?
If so, what are the reasons?

When people search for a brand, they look for it on WeChat, Weibo, Douyin, Xiaohongshu, Taobao, etc., but rarely on Baidu.
Merchants also mostly rely on platforms and seldom build their own official websites.

I think Baidu itself being poor is one reason, but there must be deeper reasons.
Would anyone like to share their insights?
🤔

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