Sam Altman: Now, AI costs are "a huge issue"

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Summary

Sam Altman acknowledged that AI costs have become a 'huge issue' for customers, noting a rapid shift from early 2026 when spending concerns were largely absent. He highlighted the sudden emergence of cost concerns among OpenAI's users.

[https://www.businessinsider.com/sam-altman-openai-top-token-spender-ai-costs-issue-2026-6](https://www.businessinsider.com/sam-altman-openai-top-token-spender-ai-costs-issue-2026-6) He also said that the cost question came up quite suddenly. At the beginning of 2026, "the issue never came up," Altman said. "People were totally happy with the amount they were spending," he said. Now, AI costs are "a huge issue," he said
Original Article

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