@LinusEkenstam: Designers now have a lot of new surfaces to consider: - iPhone Duo - Meta VR Glasses - Agentic use - Audio - Tamagotchi…

Designers now have a lot of new surfaces to consider: - iPhone Duo - Meta VR Glasses - Agentic use - Audio - Tamagotchis To orchestrate a brand across all existing surfaces + everything new. All while the tools, tasks, workflows are in hyper flux is the most exciting times ever to touch design. I recently visited California, and I had not booked a place to stay. I gave my agent an address I wanted to be within 2miles of. I tasked it to look up all sorts of sites, booking, hotels, lastminute, airbnb, kayak. The second request was to make sure it kept within budget, and that whatever it decided to put infront of me was actually available. The deliverable, a little website, with all the things it found, with some simple filters, distance from adress, price (all inclusive, tax, cleaning fee etc) I did not trust the agent to book me a place just yet. But trusted it enough to build me that website. That solidified my confidence in that everything will become a data layer. Because I don’t really care for certain utilities, but the counter point I’m also pretty confident about is that brand will matter more than ever. In a world where everyone can get an optimized result for their current need. People will long for to be surprised and delighted. Thus world class brands will thrive at the same time we will have pure magic experience at our fingertips. Learning how to compose and maintain a strong and clean brand across all surfaces will be paramount. What do you think, will brands still matter in 10 years?