Instagram unveils a new wordmark after 10 years, replacing its cursive script with a hybrid cursive-print design that head Adam Mosseri says is cleaner and more modern.
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<img alt="The updated Instagram wordmark." data-caption="It’s certainly…different. | Image: Meta" data-portal-copyright="Image: Meta" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Instagram-logo.jpg?quality=90&strip=all&crop=0,0,100,100" />
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It’s certainly…different. | Image: Meta </figcaption>
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<p class="wp-block-paragraph">Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. The updated wordmark is a strange mix of half-cursive half-print that's somehow less legible than its predecessor. Like, that totally says "Instagzam", right?</p>
<p class="wp-block-paragraph">"The wordmark at the top of the app hasn't changed in 10 years, so it was time for a refresh," Instagram head Adam Mosseri <a href="https://www.instagram.com/p/Db-x8_oRDAN/?hl=en">announced on his account</a>. "Cleaner and more modern, with references to the original and the simplicity and craft that's always made it Instagram."</p>
<p class="wp-block-paragraph">Mosseri is seemingly aware that this will be a controversial change, because he also posted it t …</p>
<p><a href="https://www.theverge.com/tech/979583/this-is-instagrams-new-logo">Read the full story at The Verge.</a></p>
# This is Instagram’s new logo
Source: [https://www.theverge.com/tech/979583/this-is-instagrams-new-logo](https://www.theverge.com/tech/979583/this-is-instagrams-new-logo)
[](https://www.theverge.com/authors/jess-weatherbed)
Jess Weatherbed
is a news writer focused on creative industries, computing, and internet culture\. Jess started her career at TechRadar, covering news and hardware reviews\.
Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it’s used over the last decade\. The updated wordmark is a strange mix of half\-cursive half\-print that’s somehow less legible than its predecessor\. Like, that totally says “Instagzam”, right?
“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri[announced on his account](https://www.instagram.com/p/Db-x8_oRDAN/?hl=en)\. “Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram\.”
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- Jess Weatherbed
This podcast episode discusses Instagram's new logo redesign, Mark Zuckerberg's AI manifesto, and other tech news including AI watermarking, Apple's metadata updates, and Spotify's policies on AI artists.
Adam Mosseri reveals that engineering hiring has shifted from coding proficiency to judgment, with Instagram no longer requiring a full technical loop. He admits being a mediocre engineer, underscoring an industry change where tool judgment matters more than technical depth.
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