Polaroid’s new Pokémon collection captures memories, not Pikachus
Summary
Polaroid has announced a new collection of Pokémon-themed instant cameras, film, and accessories to celebrate Pokémon's 30th anniversary, featuring designs like Pikachu and Poké Ball. The collection will be available for preorder in late August with a global release in October.
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<img alt="A person standing in grass holds the Polaroid Go Gen 3 instant camera with a bright yellow Pikachu design." data-caption="" data-portal-copyright="Image: Polaroid" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/polaroid1.jpg?quality=90&strip=all&crop=0,0,100,100" />
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<p class="wp-block-paragraph">Polaroid announced a new collection of cameras, instant film, and accessories all featuring limited-edition designs to help celebrate the 30th anniversary of <em>Pokémon</em>. The new collection goes a little harder than <a href="https://www.theverge.com/2021/4/22/22397156/fujifilm-nintendo-instax-mini-link-app-collaboration">Fujifilm's <em>Pokémon</em> collaboration</a> from five years ago with the introduction of Polaroid film printed with various characters around the frames, including Pikachu and Snorlax. The entire collection will be available for preorder starting on August 25th in the US, Canada, and the UK through the <a href="http://polaroid.com/">Polaroid</a> and <a href="https://www.pokemoncenter.com/">Pokémon Center websites</a>. A global release is expected to follow on October 5th.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/polaroid2.jpg?quality=90&strip=all&crop=0,0,100,100" alt="The three limited edition instant cameras part of Polaroid's new Pokémon collection." title="The three limited edition instant cameras part of Polaroid's new Pokémon collection." data-has-syndication-rights="1" data-caption="<em>The </em>Pokémon<em> collection includes two limited-edition versions of the Polaroid Go Gen 3 (left and right) and the Polaroid Now Gen 3 (center).</em> | Image: Polaroid" data-portal-copyright="Image: Polaroid">
<p class="wp-block-paragraph">The three cameras are existing models with new des …</p>
<p><a href="https://www.theverge.com/tech/981141/polaroid-pokemon-pikachu-now-go-generation-3-instant-camera-film">Read the full story at The Verge.</a></p>
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# Polaroid’s new Pokémon collection captures memories, not Pikachus
Source: [https://www.theverge.com/tech/981141/polaroid-pokemon-pikachu-now-go-generation-3-instant-camera-film](https://www.theverge.com/tech/981141/polaroid-pokemon-pikachu-now-go-generation-3-instant-camera-film)
[](https://www.theverge.com/authors/andrew-liszewski)
Andrew Liszewski
is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid\.
Polaroid announced a new collection of cameras, instant film, and accessories all featuring limited\-edition designs to help celebrate the 30th anniversary of*Pokémon*\. The new collection goes a little harder than[Fujifilm’s*Pokémon*collaboration](https://www.theverge.com/2021/4/22/22397156/fujifilm-nintendo-instax-mini-link-app-collaboration)from five years ago with the introduction of Polaroid film printed with various characters around the frames, including Pikachu and Snorlax\. The entire collection will be available for preorder starting on August 25th in the US, Canada, and the UK through the[Polaroid](https://go.skimresources.com/?id=1025X1701640&xs=1&url=http%3A%2F%2Fpolaroid.com%2F)and[Pokémon Center websites](https://www.pokemoncenter.com/)\. A global release is expected to follow on October 5th\.
[](https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/polaroid2.jpg?quality=90&strip=all&crop=0,0,100,100)
The three cameras are existing models with new designs\. They include the compact $99\.99[Polaroid Go Gen 3](https://www.theverge.com/tech/941678/polaroid-go-generation-3-instant-camera-upgraded-lens)with a bright yellow Pikachu\-themed finish or a pink\-and\-blue version based on Sylveon\. The more expensive $139\.99 Polaroid Now Gen 3 instead features a red\-and\-white design based on a standard Poké Ball\. All three cameras come with matching straps, but the lightning bolt\-shaped Pikachu one is clearly the standout\.
[](https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/polaroid4.jpg?quality=90&strip=all&crop=0,0,100,100)
Double packs of Polaroid’s Go Color instant film with either Pikachu or Sylveon adorning the frames will be $24\.99 each, while the larger Polaroid Color i\-Type instant film featuring silhouettes of various pokémon will be slightly cheaper at $22\.99, but come with fewer exposures\. The protective plastic cards that are ejected when a new pack of film is loaded into a Polaroid camera will also feature different pokémon silhouettes in an attempt to make them collectible instead of instant trash\.
[](https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/polaroid3.jpg?quality=90&strip=all&crop=0,0,100,100)
Rounding out the collection are accessories for the smaller Go Gen 3 cameras, including a $24\.99 case, a $14\.99 shoulder strap, and a $24\.99 photo album that are all Poké Ball\-themed with red\-and\-white designs\.
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- Andrew Liszewski
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