Fujifilm’s new square format instant camera adds analog color filters

# Fujifilm’s new square format instant camera adds analog color filters Source: [https://www.theverge.com/tech/1010990/fujifilm-instax-square-2-analog-instant-film-camera-filters](https://www.theverge.com/tech/1010990/fujifilm-instax-square-2-analog-instant-film-camera-filters) [](https://www.theverge.com/authors/andrew-liszewski) Andrew Liszewski is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid\. Continuing the analog approach of the[Instax Square SQ6](https://www.theverge.com/circuitbreaker/2018/5/14/17353610/fujifilm-square-format-analog-instax-camera-sq6)that launched in 2018 and follow\-ups like the[Square SQ1](https://www.theverge.com/21431103/fujifilm-instax-square-sq1-instant-camera-review-price-specs-features)and[SQ40](https://www.theverge.com/2023/6/14/23759847/fujifilms-instax-square-lineup-just-got-a-lot-more-retro), the new[Fujifilm Instax Square 2](https://newsroom-us.fujifilm.com/press-releases/press-release-details/2026/Capture-What-Shapes-You---Fujifilm-Introduces-instax-SQUARE-2-instant-camera/default.aspx)skips[digital functionality](https://www.theverge.com/photography/2017/4/19/15353400/fujifilm-instax-square-sq10-announced-price-features)while still introducing the ability to customize the look and feel of instant photos\. A new mood filter switch slides one of two colored filters in front of the lens with the Warm setting creating a “subtle golden tone” and Cool producing “crisp, blue\-toned” results\. The[Instax Square 2](https://www.instaxus.com/cameras/instax-square-2/)is expected to be available later this month for $119\.95 \(the same price as[2020’s SQ1](https://www.theverge.com/21431103/fujifilm-instax-square-sq1-instant-camera-review-price-specs-features)\) in slate blue, brick red, and misty white color options\. Alongside the new camera Fujifilm is also introducing a new variety of instant film it calls Soft Haze producing shots with a reduced color saturation and contrast plus glowing highlights and warm, diffused shadows\. Each film pack will sell for $18\.99 for 10 exposures\. [](https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/instax2.jpg?quality=90&strip=all&crop=0,0,100,100) The Square 2 has a similar design and layout as the SQ1 but with a “new sculpted body design” that looks like Fujifilm aggressively sanded down its predecessor to round off all its sharp edges\. There’s an optical viewfinder on the back and a small mirror on the front for framing selfies\. A rotating ring on the lens can be used to switch between three shooting modes including Close\-up, Standard, and Landscape with a focus range from as close as 0\.3 meters to infinity\. The Instax Square 2 also features automatic exposure and automatic adjustments of its xenon flash\. **Follow topics and authors**from this story to see more like this in your personalized homepage feed and to receive email updates\. - Andrew Liszewski