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How CRED is tapping AI to deliver premium customer experiences
India-based fintech CRED partnered with OpenAI to build AI-powered tools—Cleo (customer-facing chatbot), Thea (agent support), and Stark (operations SOP management)—resulting in a 14-point CSAT improvement and 98% resolution accuracy. The company is expanding these AI capabilities across all business lines to deliver concierge-like experiences at scale.