Discovery+ subscription prices rose by up to 20 percent, with ad-free plans moving from $10 to $12 per month, shortly after Paramount Skydance completed its merger with Warner Bros. Discovery.
<p>Discovery+ subscription prices went up today.</p>
<p>Ad-free plans for new subscribers went from $10 per month to $12/month. Ad-based plans went from $6 to $7.</p>
<p>The new prices take effect for new subscribers immediately. Current subscribers to the streaming service, which primarily features unscripted content, like reality shows and documentaries, will receive 30 days’ notice before the new prices take effect, starting with bills issued as of November 12.</p><p><a href="https://arstechnica.com/gadgets/2026/10/skydances-discovery-prices-increase-by-up-to-20-percent/">Read full article</a></p>
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# Skydance’s Discovery+ prices increase by up to 20 percent
Source: [https://arstechnica.com/gadgets/2026/10/skydances-discovery-prices-increase-by-up-to-20-percent/](https://arstechnica.com/gadgets/2026/10/skydances-discovery-prices-increase-by-up-to-20-percent/)
Discovery\+ subscription prices went up today\.
Ad\-free plans for new subscribers went from $10 per month to $12/month\. Ad\-based plans went from $6 to $7\.
The new prices take effect for new subscribers immediately\. Current subscribers to the streaming service, which primarily features unscripted content, like reality shows and documentaries, will receive 30 days’ notice before the new prices take effect, starting with bills issued as of November 12\.
The higher prices come a week after Paramount Skydance bought Discovery\+ parent company Warner Bros\. Discovery \(WBD\),[forming Skydance](https://arstechnica.com/tech-policy/2026/10/paramount-completes-111b-warner-merger-creating-skydance-behemoth/)\.
However, a Skydance spokesperson told Ars Technica that the pricing changes were in the works before Discovery\+ knew about the merger’s closing date and were not planned in anticipation of a merger\.
The spokesperson said that Discovery\+’s prices are regularly evaluated to ensure that they are in line with the content and experience that the service offers, and the new prices reflect that\.
Discovery\+ has increased its prices three times since launching in 2012\. Before today, the most recent price hike occurred[in January 2025](https://www.reuters.com/business/media-telecom/discovery-prices-go-up-by-dollar-first-hike-by-streaming-service-this-year-2025-01-07/), when ad\-based monthly subscriptions increased from $5 to $6, and ad\-free plans went from $9 to $10\.
Discovery Plus is raising prices on both its ad-supported ($6.99/month) and ad-free ($11.99/month) plans, weeks after Paramount completed its acquisition of Warner Bros. Discovery and announced plans to eventually merge Paramount Plus and HBO Max.
Paramount has completed its $110 billion acquisition of Warner Bros. Discovery, forming a combined company called Skydance led by David Ellison and Ynon Kreiz, putting major studios, networks, and streaming brands like HBO, CBS News, and CNN under one roof after settling antitrust suits from 12 states.
HBO Max and Paramount Plus will be unified into a single streaming service as Skydance completes its $110 billion acquisition of Warner Bros. Discovery, a move aimed at competing with Netflix's subscriber base.
Disney+ and Hulu have raised their subscription prices by up to 13% following a profit increase, with ad-free plans now costing $21.50/month, making them more expensive than Netflix's standard offerings.
Paramount Skydance, created from the completed $111B merger with Warner Bros. Discovery, announced that HBO Max, Paramount+, and Discovery+ will eventually unify into a single streaming service, replacing earlier speculation about a Disney-style bundle.