X is retiring its revenue-sharing program and will launch a new Original Content Rewards program on September 8th, requiring 500 verified followers and 500,000 impressions, with payouts based on qualified impressions on original content.
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<img alt="X logo on black and purple background." data-caption="X wants to make money on previously used handles. | Image: The Verge" data-portal-copyright="Image: The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/07/STK160_X_TWITTER__B.jpg?quality=90&strip=all&crop=0,0,100,100" />
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X wants to make money on previously used handles. | Image: The Verge </figcaption>
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<p class="wp-block-paragraph">X is ending its <a href="https://x.com/falcothebard/status/2086057648806355095">controversial</a> revenue-sharing program for content creators, which has seen <a href="https://www.theverge.com/2024/10/9/24266258/x-pay-premium-users-engage-with-each-other">numerous</a> <a href="https://www.theverge.com/2023/2/3/23584582/elon-musk-twitter-ad-revenue-share-creators-blue">revisions</a> under Elon Musk's reign. In its place, it's launching a new <a href="https://x.com/XCreators/status/2085835082166653393">Original Content Rewards</a> program on September 8th. To be eligible, creators must have at least 500 verified followers and at least 500,000 Home Timeline impressions from verified users in the last 90 days, among other requirements. </p>
<p class="wp-block-paragraph">Creators will then earn revenue based on "qualified impressions" on "original content."Qualified impressions are unique impressions from Premium subscribers "on the Home Timeline feed, where at least 50% of the post is visible." What qualifies a …</p>
<p><a href="https://www.theverge.com/tech/977143/x-revenue-sharing-original-content-rewards">Read the full story at The Verge.</a></p>
# X replaces its revenue-sharing program with ‘Original Content Rewards’
Source: [https://www.theverge.com/tech/977143/x-revenue-sharing-original-content-rewards](https://www.theverge.com/tech/977143/x-revenue-sharing-original-content-rewards)
[](https://www.theverge.com/authors/terrence-obrien)
Terrence O'Brien
is the Verge’s weekend editor\. He’s covered the tech industry for over 18 years and knows a thing or two about synths\.
X is ending its[controversial](https://x.com/falcothebard/status/2086057648806355095)revenue\-sharing program for content creators, which has seen[numerous](https://www.theverge.com/2024/10/9/24266258/x-pay-premium-users-engage-with-each-other)[revisions](https://www.theverge.com/2023/2/3/23584582/elon-musk-twitter-ad-revenue-share-creators-blue)under Elon Musk’s reign\. In its place, it’s launching a new[Original Content Rewards](https://x.com/XCreators/status/2085835082166653393)program on September 8th\. To be eligible, creators must have at least 500 verified followers and at least 500,000 Home Timeline impressions from verified users in the last 90 days, among other requirements\.
Creators will then earn revenue based on “qualified impressions” on “original content\.”Qualified impressions are unique impressions from Premium subscribers “on the Home Timeline feed, where at least 50% of the post is visible\.” What qualifies as “original content” exactly? Well, that’s a little harder to define\. Under the guidelines, original reporting or analysis, videos and photos taken by the user, as well as graphics or illustrations made by the creator, including memes\. X also says that commentary or reactions still qualify, as long as they “add something meaningful\.”
In the post announcing the program, the company says the goal is to shift the focus away from exploiting loopholes and clickbait\. Simply repurposing content from others or replying to posts wouldn’t be a viable source of income under the new system, theoretically\. Allegra Jacchia, Senior Product Manager, Creators at SpaceXAI,[said on X](https://x.com/allegrajacchia/status/2085835677917221171)that the program was designed to “reward the creators who bring original ideas, expertise, creativity, and unique perspectives to 𝕏 \-\- not those who have become best at gaming the system\.”
Participants in the revenue\-sharing model will continue to earn revenue through September 7th\.
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- Terrence O'Brien
The post announces the launch of Original Content Rewards, a program that replaces misaligned Revenue Sharing incentives to encourage creators to bring net new content to the platform.
X is replacing its Revenue Share program with a stricter system requiring 500K home timeline impressions from verified users every 90 days, manual review, and content value assessment. The new program opens September 8th, with the old one ending September 7th.
X updated its creator monetization program, requiring 500,000 verified Home Timeline impressions in 90 days (excluding replies) for the Original Content Rewards program, disproportionately hurting small creators.
X announces new in-app video editor and recorder to address stolen content from top accounts, featuring captions, green screen, and trimming tools to encourage original posts.
X (Twitter)'s revenue-sharing program is about to undergo major adjustments. The new standards aim to encourage original content and combat abuse, benefiting original creators.