X Introduces Creator Connect: AI-Powered Solution Matches Brands with Creators in Real-Time

Partner with Culture-Shaping Voices. Own the Moment. Drive Measurable Results.

X today announced Creator Connect, a new AI-powered solution that intelligently matches brands with the ideal creators on the platform for their specific campaign goals. Creator Connect empowers brands to instantly tap into culture-defining voices, reach the right audiences, and deliver meaningful results. This launch is part of X’s ongoing creator focus this year, designed to unlock greater opportunities for both brands and creators.

With Creator Connect, X uses xAI tooling to suggest the most impactful creators on the platform based on a client’s campaign objectives, audience interest, and real-time trends. X manages the entire process, from creator discovery and outreach to content creation and distribution, ensuring brands maintain control with approvals at every stage.

“We’re entering our creator era at X, and are dedicated to building a healthy, sustainable creator economy,” said Mitchell Smith, Global Head of Content Partnerships at X. “This has been fueled by the great organic work that our product team has been facilitating, which now gives us the credibility to have a commercial offering to match creators with brands.”

As part of X’s Year of the Creator initiatives, the platform recently rolled out a comprehensive suite of new offerings to help creators grow faster, earn more, and build sustainable businesses. This included the launch of Creator Subscriptions 2.0, a major upgrade designed to help creators build and monetize deeper relationships with their most engaged fans through new features like Exclusive Threads. X has also doubled revenue sharing for creators.

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“Creator Connect uses advanced AI technology to redefine how brands source creators to authentically engage with consumers, and create even more impact on X,” said Monique Pintarelli, Head of Global Advertising, xAI. “When you pair that with our real-time super power, and the iconic cultural moments that unfold on platform, it unlocks a unique opportunity for our clients. The kind of opportunity that can only happen on X.”

For more details about Creator Connect, reach out to your X client partner and follow @XBusiness and @XCreators for updates.