@jh3yy: we made a new thing... some of the details that are felt but perhaps go unnoticed
Summary
Shopify launched Editions Spring 2026, with a technical breakdown thread detailing how it was built.
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Cached at: 06/24/26, 10:07 PM
we made a new thing…
some of the details that are felt but perhaps go unnoticed
the preloader is a combo of svg dots + inline css custom properties
delay, speed, drift, travel, glow, all handled at render
negative delays bring it to life from the off
side note: highly advocate for creating prototypes that store config state in their url
makes it easy to collab and iterate, jus’ share a url!
we spin up prototypes and ping them around as Quick links
the hero text doesn’t “type”
visual characters are split with css delays + scroll state flips visibility
no dom churn, jus’ choreographed and stepped opacity transitions
nav pill reveals on scroll and is a tiny state machine
:hover/:focus-visible to open
it’s a stacked css grid transition so no content measuring
[aria-expanded=true] → grid-template-rows: 1fr
side note: use a little :hover affordance here by using the container as the trigger (padding exaggerated here)
this avoids your users getting into states they don’t want like accidentally closing things
(check out Fitts’s Law as an aside )
nav link underlines are a lil’ css scale trick
scale on x 0 → 1 switch the transform-origin for entry/exit
a nice little detail
video modals use view transitions
the tricky part isn’t the video morph, it’s ensuring proper overlay behavior
that requires a view-transition for the nav too + some z-index to avoid collisions depending on scroll position
card text reveals are progressively enhanced css scroll-triggered fades, no js
css view-timeline flips –scroll-reveal 0 → 1 then opacity & translate transition
–scroll-reveal-index adds stagger, and we update responsively to match the visual grid
we also have some progressive enhancement on this little media carousel
css scroll-driven animations play nice with scroll-snap and drive the scaling effect
one shared tooltip feels cleaner
follows the cursor, tilts with pointer velocity, morphs between links
less DOM. fewer listeners
pre-render what you can. keep DOM stable. animate properties the browser likes
add a11y before the polish. then make the little details feel inevitable
well done to the whole team on this one go read more tech breakdown on the main thread ↓
that was a fun one to work on. funny enough, was showing someone that on the phone earlier today
we’ll have another edition soon enough with other interest points for sure!
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