Meta has revived Facebook Creator Studio as a standalone AI companion app, featuring an AI assistant that provides performance insights, tailored growth recommendations, and automated reply drafting for creators.
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<img alt="Meta’s new Creator Studio app for Facebook creators." data-caption="This is what the new Creator Studio app looks like, after the original service was shuttered in 2023. | Image: Meta" data-portal-copyright="Image: Meta" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/Facebook-Creator-Studio-relaunch.jpg?quality=90&strip=all&crop=0,0,100,100" />
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This is what the new Creator Studio app looks like, after the original service was shuttered in 2023. | Image: Meta </figcaption>
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<p class="wp-block-paragraph">Meta is bringing back the <a href="https://creators.facebook.com/blog/introducing-new-facebook-creator-studio">Facebook Creator Studio</a> page manager, now "reimagined" as a standalone AI companion app. The new app aims to make it easier for creators to connect with their audiences and show them "exactly how to grow on Facebook," according to Meta's announcement.</p>
<p class="wp-block-paragraph"><a href="https://about.fb.com/news/2026/06/creator-assistant-more-languages-for-ai-translations-on-facebook/">Meta's AI Creator Assistant</a> is a central focus of the newly reimagined app - users can ask the chatbot to provide performance tracking insights and tailored recommendations for improving engagement. It can also be used to find "the most important comments" left by the user's audience and "instantly draft replies in your voice."</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/Screenshot-2026-06-25-095344.jpg?quality=90&strip=all&crop=0,0,100,100" alt="Examples of AI-powered commenting features inside the reimagined Facebook Creator Studio." title="Examples of AI-powered commenting features inside the reimagined Facebook Creator Studio." data-has-syndication-rights="1" data-caption="<em>Nothing says authentic community engagement like getting an AI chatbot to respond to all your comments for you.</em> | Image: Meta" data-portal-copyright="Image: Meta">
<p class="wp-block-paragraph">The Creator Studio app isn't widely ava …</p>
<p><a href="https://www.theverge.com/tech/956668/meta-facebook-creator-studio-ai-app-relaunch">Read the full story at The Verge.</a></p>
# Facebook’s Creator Studio has been revived as an AI companion app
Source: [https://www.theverge.com/tech/956668/meta-facebook-creator-studio-ai-app-relaunch](https://www.theverge.com/tech/956668/meta-facebook-creator-studio-ai-app-relaunch)
[](https://www.theverge.com/authors/jess-weatherbed)
Jess Weatherbed
is a news writer focused on creative industries, computing, and internet culture\. Jess started her career at TechRadar, covering news and hardware reviews\.
Meta is bringing back the[Facebook Creator Studio](https://creators.facebook.com/blog/introducing-new-facebook-creator-studio)page manager, now “reimagined” as a standalone AI companion app\. The new app aims to make it easier for creators to connect with their audiences and show them “exactly how to grow on Facebook,” according to Meta’s announcement\.
[Meta’s AI Creator Assistant](https://about.fb.com/news/2026/06/creator-assistant-more-languages-for-ai-translations-on-facebook/)is a central focus of the newly reimagined app — users can ask the chatbot to provide performance tracking insights and tailored recommendations for improving engagement\. It can also be used to find “the most important comments” left by the user’s audience and “instantly draft replies in your voice\.”
[](https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/Screenshot-2026-06-25-095344.jpg?quality=90&strip=all&crop=0,0,100,100)
The Creator Studio app isn’t widely available yet, with[*TechCrunch*](https://techcrunch.com/2026/06/24/facebook-rolls-out-an-ai-companion-app-for-creators/)reporting that Meta is currently testing it with “select creators\.” There’s no mention of when it’ll roll out to everyone, but Facebook creators can[join a waitlist](https://www.prod.facebook.com/creator_studio/welcome?_rdr)to get early access\. The original Creator Studio experience[was shut down in 2023](https://www.socialmediatoday.com/news/metas-shutting-down-its-creator-studio-page-management-app/640198/), in favor of pushing users to Meta’s more comprehensive Business Suite platform to manage their pages and schedule content\.
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- Jess Weatherbed
Facebook reimagines its Creator Studio as a standalone AI companion app, integrating an AI assistant to help creators with content ideas, performance analysis, and audience engagement, aiming to compete with TikTok and YouTube.
Meta is rolling out an AI creator assistant on Facebook that provides personalized recommendations on posting times, audience insights, and content ideas based on creators' performance data. The company is also expanding AI translation support to additional languages including Arabic, French, and Vietnamese.
Meta launched 'AI Mode' on Facebook, a search feature that uses its AI to synthesize answers from public posts, Groups, and Reels, along with AI-powered photo editing tools like virtual wardrobe try-ons.
Meta is using AI to rapidly develop and launch new standalone apps, with recent releases including Forum, Seller, and Instagram Instants, and plans for more to come.
Facebook's new AI Mode turns its search bar into a conversational tool that mines public posts, Reels, and Marketplace data to answer questions, aiming to boost engagement and support subscription tiers, though critics raise privacy and accuracy concerns.