Roku has launched its first OLED TVs, the Pro Series and Pro Series LX, with features like 120Hz panels and gaming support, starting at $999 to undercut midrange competitors from LG and Samsung.
<figure>
<img alt="The Roku Pro Series OLED TV in a living room." data-caption="The Roku Pro Series OLED TV. | Image: Roku" data-portal-copyright="Image: Roku" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/roku-oled-tv-lifestyle.jpg?quality=90&strip=all&crop=0,0,100,100" />
<figcaption>
The Roku Pro Series OLED TV. | Image: Roku </figcaption>
</figure>
<p class="wp-block-paragraph">Just a few weeks ago the only midrange OLED options available were from LG and Samsung. But after Sony officially <a href="https://www.theverge.com/tech/985363/sony-releases-cheaper-bravia-6-oled-tv" data-type="link" data-id="https://www.theverge.com/tech/985363/sony-releases-cheaper-bravia-6-oled-tv">announced the Bravia 6</a> last week, Roku has now launched its first-ever OLED TV - the Roku Pro Series - which will be followed by the step-up Pro Series LX next month.</p>
<p class="wp-block-paragraph">The Roku Pro Series has a 120Hz panel, four HDMI 2.1 ports, and supports Dolby Vision and HDR10 Plus. It also has auto low latency mode, FreeSync Premium, and VRR for gaming. A backlit Roku remote is included, and a remote finder button on the TV helps locate it when misplaced. The Pro Series LX is about twice as bright as the regular Pro Series, supports 144Hz VRR …</p>
<p><a href="https://www.theverge.com/tech/987148/roku-oled-tv-announcement">Read the full story at The Verge.</a></p>
# Roku’s first OLED TVs undercut the midrange competition
Source: [https://www.theverge.com/tech/987148/roku-oled-tv-announcement](https://www.theverge.com/tech/987148/roku-oled-tv-announcement)
[](https://www.theverge.com/authors/john-higgins)
John Higgins
is a senior reviewer covering TVs and audio\. He has over 20 years experience in AV, and has previously been on staff at Digital Trends and Reviewed\.
Just a few weeks ago the only midrange OLED options available were from LG and Samsung\. But after Sony officially[announced the Bravia 6](https://www.theverge.com/tech/985363/sony-releases-cheaper-bravia-6-oled-tv)last week, Roku has now launched its first\-ever OLED TV — the Roku Pro Series — which will be followed by the step\-up Pro Series LX next month\.
The Roku Pro Series has a 120Hz panel, four HDMI 2\.1 ports, and supports Dolby Vision and HDR10 Plus\. It also has auto low latency mode, FreeSync Premium, and VRR for gaming\. A backlit Roku remote is included, and a remote finder button on the TV helps locate it when misplaced\. The Pro Series LX is about twice as bright as the regular Pro Series, supports 144Hz VRR, and has a polarizer to reduce reflections\. And of course both TV series use the Roku operating system\.
The Pro Series is exclusive to Amazon for 2026, available now, and comes in 55\- and 65\-inch sizes starting at $999\. The Pro Series LX will be available in October in 55 inches for $1,299 and 65 inches for $1,599\.
**Follow topics and authors**from this story to see more like this in your personalized homepage feed and to receive email updates\.
- John Higgins
Sony releases the Bravia 6 OLED TV, a more affordable option in its lineup aimed at competing with midrange Samsung and LG TVs, with features including a 120Hz panel and Google TV integration.
LG's 77-inch B5 OLED TV is on sale for $1,499.99 at Best Buy, including a $200 gift card. The TV features Dolby Vision, Dolby Atmos, 120Hz panel, and HDMI 2.1 ports.
Roku has raised prices across its streaming hardware lineup by up to $50, citing component shortages; the cheapest HD Streaming Stick now costs $39.99 instead of $29.99.
Roku has increased prices on its streaming stick lineup by up to 60 percent, citing a memory shortage. The price hike comes weeks after Fox announced its acquisition of Roku for $22 billion.