@lukaslevert: The four best brand identities in tech right now, as seen through their OG images: - @clay - @posthog - @fal - @cohere …
Summary
A look at four tech companies with the best brand identities based on their Open Graph images, highlighting originality, recognizability, consistency, and alignment with product vibe.
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Cached at: 06/22/26, 01:31 AM
The four best brand identities in tech right now, as seen through their OG images:
- @clay
- @posthog
- @fal
- @cohere
Honorable mention: @NousResearch
My criteria:
- Original/refreshing: “How did they think of that?”
- Recognizable: Don’t need the wordmark to know it’s them
- Consistent: Works at scale across web and IRL, not just a one-off art piece that looks good
- Aligned: Fits the vibe of the product and company
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