@lukaslevert: The four best brand identities in tech right now, as seen through their OG images: - @clay - @posthog - @fal - @cohere …

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Summary

A look at four tech companies with the best brand identities based on their Open Graph images, highlighting originality, recognizability, consistency, and alignment with product vibe.

The four best brand identities in tech right now, as seen through their OG images: - @clay - @posthog - @fal - @cohere Honorable mention: @NousResearch My criteria: - Original/refreshing: "How did they think of that?" - Recognizable: Don't need the wordmark to know it's them - Consistent: Works at scale across web and IRL, not just a one-off art piece that looks good - Aligned: Fits the vibe of the product and company
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The four best brand identities in tech right now, as seen through their OG images:

  • @clay
  • @posthog
  • @fal
  • @cohere

Honorable mention: @NousResearch

My criteria:

  • Original/refreshing: “How did they think of that?”
  • Recognizable: Don’t need the wordmark to know it’s them
  • Consistent: Works at scale across web and IRL, not just a one-off art piece that looks good
  • Aligned: Fits the vibe of the product and company

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