People trust Reddit comments more than polished landing pages now.

Reddit r/AI_Agents 05/13/26, 11:33 AM News

Summary

The article observes a shift in consumer behavior where users increasingly trust Reddit comments over polished marketing, a trend amplified by AI search engines like Google and ChatGPT incorporating Reddit content into their results.

I keep noticing the same behavior: Whenever people want real opinions, they add: “reddit” to the search. Now Google AI and ChatGPT are literally pulling Reddit discussions into answers. Which means random discussions are influencing buying decisions more than expensive marketing campaigns. Kind of insane if you think about it. Feels like brands underestimated communities for years

Original Article

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