Amazon Prime Video has introduced an AI-powered feature that synchronizes actors' lip movements with dubbed audio to enhance dubbing quality, initially available for the series Maxton Hall with plans for expansion.
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<img alt="An image from Prime Video’s Maxton hall." data-caption="Maxton Hall. | Image: Prime Video" data-portal-copyright="Image: Prime Video" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/maxton-hall.jpeg?quality=90&strip=all&crop=0,0,100,100" />
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Maxton Hall. | Image: Prime Video </figcaption>
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<p class="wp-block-paragraph">Amazon's Prime Video is launching a new AI-powered feature that lines up an actor's mouth with "human-dubbed" audio. The <a href="https://www.aboutamazon.com/news/entertainment/prime-video-lip-sync-technology">feature is only available</a> with the English dub of the German series <em>Maxton Hall</em> for now, but Prime Video plans to expand it to "additional titles" in the future.</p>
<p class="wp-block-paragraph">In its announcement, Prime Video says it uses a combination of AI and visual effects technologies to make lip movements match up with translated speech. <a href="https://www.theverge.com/news/761665/meta-ai-translation-facebook-instagram-reels">Meta</a> and <a href="https://www.theverge.com/news/778469/youtube-creators-ai-analytics-ask-studio-dubbing">YouTube recently launched</a> an AI-powered auto-dubbing feature for creators, while allowing them to turn on a "lip sync" option to make it look like creators are actually speaking in a user's preferred lan …</p>
<p><a href="https://www.theverge.com/tech/991809/amazon-prime-video-ai-lip-sync-dubbing">Read the full story at The Verge.</a></p>
# Amazon Prime Video’s new AI tech matches lips to dubbed audio
Source: [https://www.theverge.com/tech/991809/amazon-prime-video-ai-lip-sync-dubbing](https://www.theverge.com/tech/991809/amazon-prime-video-ai-lip-sync-dubbing)
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Emma Roth
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more\. Previously, she was a writer and editor at MUO\.
Amazon’s Prime Video is launching a new AI\-powered feature that lines up an actor’s mouth with “human\-dubbed” audio\. The[feature is only available](https://www.aboutamazon.com/news/entertainment/prime-video-lip-sync-technology)with the English dub of the German series*Maxton Hall*for now, but Prime Video plans to expand it to “additional titles” in the future\.
In its announcement, Prime Video says it uses a combination of AI and visual effects technologies to make lip movements match up with translated speech\.[Meta](https://www.theverge.com/news/761665/meta-ai-translation-facebook-instagram-reels)and[YouTube recently launched](https://www.theverge.com/news/778469/youtube-creators-ai-analytics-ask-studio-dubbing)an AI\-powered auto\-dubbing feature for creators, while allowing them to turn on a “lip sync” option to make it look like creators are actually speaking in a user’s preferred language\.
Last year, Prime Video began[experimenting with “AI\-aided” dubbing](https://www.aboutamazon.com/news/entertainment/prime-video-ai-dubbing-english-spanish)in English and Spanish across 12 movies and TV shows, including*El Cid: La Leyenda*,*Mi Mamá Lora*, and*Long Lost*\. The streamer’s lip\-sync dubbing is currently available for seasons 1 and 2 of*Maxton Hall*for subscribers around the globe, and will launch with the show’s third season coming December 9th\.
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- Emma Roth
The article explores AI lip-sync technology as a promising enhancement for video translation, making speakers appear to naturally speak the translated language, with evaluations of tools like SyncSo, Rask, and HeyGen, and discusses its broader implications for content accessibility and commercial uses.
AI lip-sync tools like sync.so can redraw mouth movements to match dubbed audio, potentially neutralizing the long-standing argument that dubs break immersion due to mismatched mouth movements.
ElevenLabs launched Dubbing v2, an AI dubbing model that preserves the original speaker's emotion, tone, and performance across 90+ languages by conditioning on the original audio directly, offering broadcast-quality dubbing at a fraction of the cost.
Amazon is testing a Hindi-language version of its generative AI assistant Alexa+ in India, inviting users to join a beta program to refine the experience before a wider launch.
The paper introduces Align Then Reason (ATR), a multilingual, reference-free lip-sync judge that first aligns frame-level lip representations with phonetic units of a candidate line, then uses an LLM to reason over local alignment evidence and a global score for dubbing quality control, delivering large AUC gains over Qwen3.5, LLaMA-3.1, and Mistral SFT baselines across seven languages and two downstream dubbing tasks.