Is traditional SEO slowly dying because of AI agents?

Reddit r/AI_Agents News
seo ai-agents search chatgpt perplexity claude evolution

Summary

Discussion on how AI agents like ChatGPT, Perplexity, and Claude are shifting user search behavior away from traditional Google searches, potentially making SEO less about ranking articles and more about brand authority and structured data.

Feels like SEO is going through a weird shift right now 😅 People aren’t just searching on Google anymore. Now it’s: * ChatGPT * Perplexity * Claude * AI agents * answer engines * automated research tools And a lot of users are getting answers directly without even clicking websites. Makes me wonder... Is traditional SEO slowly dying because of AI agents? Or is SEO just evolving into something completely different now? Feels like: * brand mentions * authority * structured data * community discussions * Reddit * real expertise might matter way more than just “ranking articles” now. Curious what people building in SEO think about this shift 👀
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