Existing sequential recommenders usually allocate a fixed computational budget to every item in a user's interaction history, regardless of the item's contribution to the final prediction. We challenge this de facto design with two diagnostic findings. (1) Non-uniform computational need: items within the same sequence vary drastically in how much computation they require. Most converge after shallow processing while a critical minority only stabilizes at full depth. (2) Suboptimality of fixed allocation: given oracle access to the target item, a non-uniform depth assignment consistently outranks the fixed one, indicating that existing uniform computation both wastes capacity on already-converged items and sacrifices overall recommendation quality. These observations motivate a shift from fixed-depth computation to item-level adaptive reasoning. To this end, we propose LoopRec. LoopRec recursively applies a single weight-shared block and introduces a lightweight gate at each recursion boundary that makes a binary exit-or-continue decision for every item independently. Items whose representations have sufficiently matured exit early, while those requiring deeper reasoning continue to subsequent recursions. This design converts the fixed global depth into a learned, per-item property without auxiliary depth labels, and is readily adaptable to diverse backbone architectures. Extensive experiments on public benchmarks with four backbone families demonstrate that LoopRec consistently outperforms matched fixed-depth counterparts. Further analysis reveals that LoopRec's learned allocation exhibits interpretable patterns aligned with our post-hoc oracle analysis: lower-frequency items and more recent interactions naturally receive deeper computation. Our code is available at https://github.com/Elpmis117/LoopRec.