@kentcdodds: Stop tracking what your product has. Obsess over what it does for your user. All that matters is how it fits in and cha…
Summary
Kent C. Dodds advises product teams to focus on user outcomes rather than features, citing Grok Bot's effective announcement strategy as an example.
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Cached at: 09/12/26, 10:48 AM
Stop tracking what your product has. Obsess over what it does for your user.
All that matters is how it fits in and changes their lives.
If you say “our product has this new feature” you’re asking the user to translate it for you.
@romanugarte_ in this interview with @lennysan says the @bot team frames design and announcements as “Grok Bot can now…” rather than “Grok Bot now has…” and that leads them to make better product decisions.
Lenny Rachitsky (@lennysan): Grok @Bot is the hottest new AI product in the world right now. I’m absolutely hooked.
It all started a few months ago as a tiny team holed up in a separate part of the office, building from scratch.
Four weeks after the first line of code, the whole company was obsessed. Three
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