Apple officially unveiled a rebrand for Apple Music, introducing a new logo, updated wordmark, and a new sound created by producer Fred Again, with the new look rolling out across platforms this week alongside iOS 27.2.
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<p class="wp-block-paragraph">Apple is officially launching a rebrand of Apple Music. Following the appearance of a <a href="https://www.theverge.com/tech/998783/is-apple-music-experimenting-with-a-new-logo">redesigned wordmark in a video</a> and an <a href="https://www.theverge.com/tech/1010619/apple-music-new-icon-ios-27-beta">updated app icon in an iOS 27.2 beta</a>, Apple introduced the <a href="https://x.com/AppleMusic/status/2112922103855063545?s=20">new "identity" for Apple Music today</a>. There's a new logo, the updated wordmark, and a new sound composed by British producer Fred Again and Nest Acoustics.</p>
<p class="wp-block-paragraph">In <a href="https://www.youtube.com/watch?v=1XxNXkOHKZw">a video</a>, Apple says that for the rebrand, the company "wanted sound to create the visuals," showing the music note logo and the wordmark underwater and how that water responded to sound. It's a pretty cool video, honestly, and I like seeing how the water morphs the logo and wordmark. The video is also one …</p>
<p><a href="https://www.theverge.com/tech/1015533/apple-music-new-logo">Read the full story at The Verge.</a></p>
# Apple Music has a new logo
Source: [https://www.theverge.com/tech/1015533/apple-music-new-logo](https://www.theverge.com/tech/1015533/apple-music-new-logo)
[](https://www.theverge.com/authors/jay-peters)
Jay Peters
is a senior reporter covering technology, gaming, and more\. He joined The Verge in 2019 after nearly two years at Techmeme\.
Apple is officially launching a rebrand of Apple Music\. Following the appearance of a[redesigned wordmark in a video](https://www.theverge.com/tech/998783/is-apple-music-experimenting-with-a-new-logo)and an[updated app icon in an iOS 27\.2 beta](https://www.theverge.com/tech/1010619/apple-music-new-icon-ios-27-beta), Apple introduced the[new “identity” for Apple Music today](https://x.com/AppleMusic/status/2112922103855063545?s=20)\. There’s a new logo, the updated wordmark, and a new sound composed by British producer Fred Again and Nest Acoustics\.
In[a video](https://www.youtube.com/watch?v=1XxNXkOHKZw), Apple says that for the rebrand, the company “wanted sound to create the visuals,” showing the music note logo and the wordmark underwater and how that water responded to sound\. It’s a pretty cool video, honestly, and I like seeing how the water morphs the logo and wordmark\. The video is also one of the most Apple things I’ve ever seen, but I still think it’s cool\.
The new look is expected to roll out across platforms “this week,”[according to](https://www.wallpaper.com/art/music/apple-musics-new-visual-identity-turns-sound-into-liquid-with-help-from-fred-again)*[Wallpaper](https://www.wallpaper.com/art/music/apple-musics-new-visual-identity-turns-sound-into-liquid-with-help-from-fred-again)*\. I’m guessing that means it will show up in the final iOS 27\.2 release, following the release candidate version of the update that[launched this week](https://9to5mac.com/2026/10/19/apple-releases-ios-27-2-rc-for-iphone/)\.
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- Jay Peters
Apple Music appears to be getting a new monochrome black-and-white app icon in the iOS 27.2 beta, along with redesigned widgets and updated tab bar colors, per 9to5Mac.
Apple unveiled a new Apple Music brand identity using its Liquid Glass design language, produced with agency TBWA/Media Arts Lab and producer Fred again.. via physical audio-visual experiments, framed as a deliberate human-crafted counterpoint in an AI-driven era.
Apple announced iOS 27 at WWDC 2026, featuring a new Siri AI with conversational capabilities, Apple Intelligence improvements, a Liquid Glass opacity slider, and upgraded apps like Safari and Passwords.
Apple announced iOS 27 and macOS 27 Golden Gate at WWDC, focusing on refinements to the Liquid Glass design, search indexing, and performance, alongside the long-awaited Siri AI update.
Apple is opening a state-of-the-art live music venue called Apple Music Hall in London, featuring advanced audio and production systems, marking its return to live music events.