Amazon integrates its Luna cloud gaming service directly into Prime Video on Fire TV devices, allowing users in the US and UK to stream games like Fallout 4 and Hogwarts Legacy without separate setup, aiming to attract casual viewers rather than core gamers.
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<p class="wp-block-paragraph">The new strategy that Amazon gaming exec Jeff Gattis <a href="https://www.theverge.com/games/943147/amazon-gaming-strategy-james-bond-snoop-dogg-luna">talked to <em>The Verge</em> about last month</a> is getting clearer now that Prime Video has added a <a href="https://www.amazongamestudios.com/en-us/news/articles/primevideo-and-luna">new Games tab on Fire TV devices</a>. With Prime Gaming, Amazon Game Studios, and Luna now combined into one organization, it's aiming at the more casual audience of people already using Prime Video to stream movies, TV shows, and sports, instead of trying to compete directly with "core" gamers playing MMOs and shooters.</p>
<p class="wp-block-paragraph">Luna was already included in Prime, but now users in the US and UK can access it directly within Prime Video to play titles like <em>Dispatch</em>, <em>Fallout 4</em>, <em>Hogwarts Legacy</em>, <em>EA Sports FC 26</em>, and …</p>
<p><a href="https://www.theverge.com/streaming/970099/amazon-prime-video-luna-gaming">Read the full story at The Verge.</a></p>
# Amazon puts Luna cloud-streamed games like Fallout 4 inside Prime Video
Source: [https://www.theverge.com/streaming/970099/amazon-prime-video-luna-gaming](https://www.theverge.com/streaming/970099/amazon-prime-video-luna-gaming)
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Now Prime Video has a games section, with Amazon’s cloud gaming platform Luna built in to let you start playing right away\.
Now Prime Video has a games section, with Amazon’s cloud gaming platform Luna built in to let you start playing right away\.
by
Jul 23, 2026, 4:39 PM UTC
Image: Amazon
[](https://www.theverge.com/authors/stevie-bonifield)
Stevie Bonifield
is a news writer covering all things consumer tech\. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI\.
The new strategy that Amazon gaming exec Jeff Gattis[talked to*The Verge*about last month](https://www.theverge.com/games/943147/amazon-gaming-strategy-james-bond-snoop-dogg-luna)is getting clearer now that Prime Video has added a[new Games tab on Fire TV devices](https://www.amazongamestudios.com/en-us/news/articles/primevideo-and-luna)\. With Prime Gaming, Amazon Game Studios, and Luna now combined into one organization, it’s aiming at the more casual audience of people already using Prime Video to stream movies, TV shows, and sports, instead of trying to compete directly with “core” gamers playing MMOs and shooters\.
Luna was already included in Prime, but now users in the US and UK can access it directly within Prime Video to play titles like*Dispatch*,*Fallout 4*,*Hogwarts Legacy*,*EA Sports FC 26*, and*Clue*\. Amazon says that “details on additional devices, countries, and games” will be announced later\.
The expansion is similar to Netflix’s[recent additions of streaming games you can play on your TV](https://www.theverge.com/entertainment/820289/netflix-casual-party-game-multiplayer-tetris-pictionary), and in an interview with[*The Hollywood Reporter*](https://www.hollywoodreporter.com/business/digital/amazon-prime-video-games-luna-1236653286/)*,*Gattis admitted Amazon has “never established” itself as a gaming platform so far, and emphasized the key role Amazon IP like[*Tomb Raider*](https://www.theverge.com/2024/5/14/24156397/tomb-raider-series-amazon-phoebe-waller-bridge)and[James Bond](https://www.theverge.com/news/616488/amazon-now-has-creative-control-over-the-james-bond-franchise)will have\.
The Games tab is also a place for Amazon to promote tie\-in games to people who watched its content on Prime Video, like the[*Masters of the Universe: Legends Unite*](https://www.amazongamestudios.com/news/articles/masters-of-the-universe-out-now)co\-op card battler game, or its “AI\-powered party game”[*Courtroom Chaos: Starring Arnold Schwarzenegger*](https://www.amazongamestudios.com/news/articles/courtroom-chaos-out-now)ahead of his new holiday movie for Amazon later this year\.
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- Stevie Bonifield
## The Verge Daily
A free daily digest of the news that matters most\.
Amazon is restructuring its gaming strategy under new GM Jeff Gattis, consolidating Prime Gaming, Amazon Game Studios, and Luna into one organization, with a renewed focus on casual cloud-based party games (including an AI-powered Snoop Dogg game) while also developing Tomb Raider titles for 2027.
Amazon is offering its AI-powered Alexa+ assistant for free on all compatible Fire TV devices in the U.S. without requiring a Prime subscription, introducing features like conversational search and smart home controls as part of an industry-wide push for AI in consumer electronics.
Amazon is exiting the MMO space, handing off live operations of Throne and Liberty and Lost Ark to other companies and discontinuing New World: Aeternum, shifting its gaming focus to Luna cloud gaming and other projects.
Amazon has reportedly paid around $120 million for a six-year deal to stream the Emmys on Prime Video starting in 2027, with the broadcast available free to view worldwide without a subscription.
Amazon is offering a free upgrade to Alexa Plus for Fire TV device owners in the US, enhancing AI assistant capabilities with features like movie recommendations and smart home control.