NVIDIA Advances Agentic Security for Media, From European Public Service Broadcasting to Global Content Production

<div id="bsf_rt_marker"></div><p><span style="font-weight: 400;">At a creative industry event that took place today in Berlin — hosted in collaboration with </span><span style="font-weight: 400;">Adobe</span><span style="font-weight: 400;">, </span><span style="font-weight: 400;">Bertelsmann</span><span style="font-weight: 400;">, NVIDIA and </span><span style="font-weight: 400;">UFA</span><span style="font-weight: 400;"> — the latest advancements in intelligent media were on display.</span></p> <p><span style="font-weight: 400;">Key to the news: the </span><span style="font-weight: 400;">European Broadcasting Union (EBU)</span><span style="font-weight: 400;"> is collaborating with NVIDIA to expand its sovereign framework with cloud, open models and integration partners, while </span><span style="font-weight: 400;">Adobe</span><span style="font-weight: 400;"> Frame.io is accelerating video agent search capabilities with NVIDIA GPUs, helping German TV and film producer </span><span style="font-weight: 400;">UFA</span><span style="font-weight: 400;"> find the right moments faster.</span></p> <p><span style="font-weight: 400;">Read more about both announcements below.</span></p> <h2><b>Sovereign Clouds and Open Models Built for European Broadcasters</b></h2> <p><span style="font-weight: 400;">The </span><span style="font-weight: 400;">EBU</span><span style="font-weight: 400;"> and NVIDIA are expanding the sovereign standards they </span><a href="https://blogs.nvidia.com/blog/european-broadcasting-union-sovereign-ai/"><span style="font-weight: 400;">introduced</span></a><span style="font-weight: 400;"> last year for European public service media. The initiative now brings in sovereign cloud providers, open model developers and systems integrators to define how broadcasters can deploy agents while keeping control of their data, infrastructure, models and security.</span><br /> &nbsp;</p> <div style="margin: 0 !important; padding: 0 !important; text-align: center; line-height: 1;"><a style="display: inline-flex; align-items: center; justify-content: center; margin: 0 !important; padding: 10px !important; background-color: #76b900; color: #ffffff !important; font-family: 'NVIDIA Sans', Arial, sans-serif; font-size: 16px; font-weight: bold; line-height: 1 !important; text-align: center; text-decoration: none !important; white-space: nowrap; vertical-align: top;" href="https://blogs.nvidia.com/gtc-berlin-2026-news/">Read All NVIDIA in Europe Announcements</a></div> <p>&nbsp;</p> <p><span style="font-weight: 400;">The </span><span style="font-weight: 400;">EBU</span><span style="font-weight: 400;"> is the world’s leading alliance of public service media, with over 115 member organizations in more than 55 countries reaching over 1 billion people. As agents move into newsrooms, production and audience services, those broadcasters need a foundation that protects editorial independence, data sovereignty and national resilience.</span></p> <p><span style="font-weight: 400;">The expanded initiative is turning those principles into deployable services. It’ll define requirements and reference architectures for where workloads run, how data is governed, which models power services and how systems stay secure throughout their lifecycle.</span></p> <p><span style="font-weight: 400;">“These standards give EBU members a shared foundation to strengthen resilience, retain control and deliver accountable advanced services that sustain audience trust,” said Antonio Arcidiacono, chief technology and innovation officer at the </span><span style="font-weight: 400;">EBU</span><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Cloud providers will map the standards to sovereign deployment options: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Microsoft</span><span style="font-weight: 400;"> will bring expertise from Microsoft Sovereign Cloud, including Azure Local and Foundry Local, so broadcasters can process sensitive editorial material locally and keep critical services running when external connectivity is down.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Nebius</span><span style="font-weight: 400;"> offers a platform for broadcasters to train, fine-tune and run their own models on European infrastructure.</span></li> </ul> <p><span style="font-weight: 400;">Open models give broadcasters the visibility to inspect, evaluate and adapt AI for local languages, archives and editorial policies. </span><a target="_blank" href="https://www.nvidia.com/en-us/ai-data-science/foundation-models/nemotron/"><span style="font-weight: 400;">NVIDIA Nemotron</span></a><span style="font-weight: 400;"> open models provide a foundation broadcasters can customize for domain-specific applications and public-service requirements.</span></p> <p><span style="font-weight: 400;">“Sovereign cloud infrastructure and open models can help Europe’s public service media innovate while protecting data, editorial independence and cultural diversity,” said Delphine Ernotte, CEO of France Télévisions and president of the </span><span style="font-weight: 400;">EBU</span><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Media-specific consulting and systems integration provided from </span><span style="font-weight: 400;">Qvest</span><span style="font-weight: 400;"> and other system integrators to ensure that reference architectures are practical, interoperable and deployable in real world broadcast environments. </span></p> <h2><b>Adobe</b><b> Frame.io Speeds Video Search With NVIDIA Accelerated Computing</b></h2> <p><span style="font-weight: 400;">Also at the event, </span><span style="font-weight: 400;">Adobe</span><span style="font-weight: 400;"> is highlighting its latest enhancements that help creatives search through video data faster.</span></p> <p><span style="font-weight: 400;">Adobe </span><span style="font-weight: 400;">is using NVIDIA accelerated computing to help creative teams find and work with video content faster. Its GPU-accelerated search pipeline uses </span><a target="_blank" href="https://developer.nvidia.com/video-codec-sdk"><span style="font-weight: 400;">NVIDIA NVDEC </span></a><span style="font-weight: 400;">for video decoding, </span><a target="_blank" href="https://developer.nvidia.com/tensorrt"><span style="font-weight: 400;">TensorRT</span></a><span style="font-weight: 400;"> for optimized AI inference and the </span><a target="_blank" href="https://developer.nvidia.com/cuda-zone"><span style="font-weight: 400;">CUDA platform</span></a><span style="font-weight: 400;"> for preprocessing and embedding generation. </span></p> <p><span style="font-weight: 400;">Adobe</span><span style="font-weight: 400;"> is also advancing GPU-accelerated media ingest using NVIDIA NVENC and NVDEC to accelerate video encoding and decoding, helping production teams process growing media libraries more efficiently.  </span></p> <p><span style="font-weight: 400;">The results: about 5x faster embedding generation, up to 4x higher throughput and up to 5x lower latency for search processing. A new two-frame-per-second proxy, about 80% smaller than the 360p version it replaces, cuts storage and transfer while keeping the visual detail search needs.</span></p> <p><span style="font-weight: 400;">That speed matters for </span><span style="font-weight: 400;">UFA</span><span style="font-weight: 400;">, one of Germany’s leading film and TV producers. It delivers more than 3,500 hours of programming a year, including the daily drama “Gute Zeiten, schlechte Zeiten.” When editors build a recap or flashback, they may need a specific reaction or unresolved exchange from as far back as 15 years — something file names and folders can’t surface.</span></p> <p><span style="font-weight: 400;">Frame.io semantic search finds moments inside videos by concept, action or setting, and hybrid search adds notes, transcripts and approval status. An editor can search for “a character looking concerned,” narrow by character name and filter to approved footage, then move straight into review.</span></p> <p><span style="font-weight: 400;">The work is part of a broader </span><span style="font-weight: 400;">Adobe</span><span style="font-weight: 400;"> and NVIDIA collaboration that also spans </span><span style="font-weight: 400;">Adobe</span><span style="font-weight: 400;"> Substance 3D, Firefly Foundry and 3D digital twin workflows for enterprises.</span></p> <p><i><span style="font-weight: 400;">Learn more about </span></i><a target="_blank" href="https://www.nvidia.com/en-us/industries/media-and-entertainment/live-media/"><i><span style="font-weight: 400;">NVIDIA technologies for media and entertainment</span></i></a><i><span style="font-weight: 400;">.</span></i></p> <p>&nbsp;</p> <div style="margin: 0 !important; padding: 0 !important; text-align: center; line-height: 1;"><a style="display: inline-flex; align-items: center; justify-content: center; margin: 0 !important; padding: 10px !important; background-color: #76b900; color: #ffffff !important; font-family: 'NVIDIA Sans', Arial, sans-serif; font-size: 16px; font-weight: bold; line-height: 1 !important; text-align: center; text-decoration: none !important; white-space: nowrap; vertical-align: top;" href="https://blogs.nvidia.com/gtc-berlin-2026-news/">Read All NVIDIA in Europe Announcements</a></div>