@shaneparrish: "Beauty and ugliness are two entirely valid targets." What you don't want is is to be in the middle. "The entire middle…

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Summary

Shane Parrish interviews Shopify CEO Tobi Lütke about AI usage, including internal tools like River, learning methods, and strategic decision-making.

"Beauty and ugliness are two entirely valid targets." What you don't want is is to be in the middle. "The entire middle is indifference. That's the death." If something is ugly, it can't be the best solution. "You are not a craftsperson unless you care about the parts of products that other peoples don't see." @tobi really is the Marcus Aurelius of CEOs.
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Cached at: 09/25/26, 06:35 AM

“Beauty and ugliness are two entirely valid targets.”

What you don’t want is is to be in the middle.

“The entire middle is indifference. That’s the death.”

If something is ugly, it can’t be the best solution.

“You are not a craftsperson unless you care about the parts of products that other peoples don’t see.”

@tobi really is the Marcus Aurelius of CEOs.

Shane Parrish (@shaneparrish): My third conversation with Shopify co-founder and CEO @tobi.

0:00 How Shopify Uses AI 7:18 River: Shopify’s Internal AI 8:55 How to Encourage Osmosis Learning 10:52 AI Dreaming and Self-Reflection 11:53 How to Use AI for Strategic Decision Making 14:11 The One Thing AI

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