Google partners with MrBeast to promote Gemini AI and Google Health in upcoming videos, where he will use Gemini for wilderness survival advice and Fitbit Air in challenges.
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<p class="wp-block-paragraph">MrBeast will feature Gemini, Google Health, and the Fitbit Air in upcoming videos as part of a <a href="https://blog.google/company-news/inside-google/company-announcements/mrbeast-gemini-google-health/">multi-year partnership with Google</a>. The deal will kick off with a video featuring Jimmy "MrBeast" Donaldson turning to Gemini for wilderness survival advice:</p>
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<p class="wp-block-paragraph">First up on September 5 is a new MrBeast video following Jimmy and his crew as they attempt to survive some of the most extreme and treacherous climates on Earth. Teams will race to navigate three of the planet's most unforgiving landscapes - the jungle, the desert, and the Arctic - using Gemini to help them identify dangers, survive brutal weather changes, and stay one step ahead.</p>
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<p class="wp-block-paragraph">Google …</p>
<p><a href="https://www.theverge.com/tech/988355/mrbeast-google-partnership-gemini-fitbit">Read the full story at The Verge.</a></p>
# Google is sending MrBeast into the wilderness, armed with AI
Source: [https://www.theverge.com/tech/988355/mrbeast-google-partnership-gemini-fitbit](https://www.theverge.com/tech/988355/mrbeast-google-partnership-gemini-fitbit)
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One of YouTube’s biggest creators has a new deal to promote Gemini and Google Health\.
One of YouTube’s biggest creators has a new deal to promote Gemini and Google Health\.
by
Sep 2, 2026, 3:47 PM UTC
Photo: Victoria Sirakova / Getty Images
[](https://www.theverge.com/authors/stevie-bonifield)
Stevie Bonifield
is a news writer covering all things consumer tech\. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI\.
MrBeast will feature Gemini, Google Health, and the Fitbit Air in upcoming videos as part of a[multi\-year partnership with Google](https://blog.google/company-news/inside-google/company-announcements/mrbeast-gemini-google-health/)\. The deal will kick off with a video featuring Jimmy “MrBeast” Donaldson turning to Gemini for wilderness survival advice:
> First up on September 5 is a new MrBeast video following Jimmy and his crew as they attempt to survive some of the most extreme and treacherous climates on Earth\. Teams will race to navigate three of the planet’s most unforgiving landscapes — the jungle, the desert, and the Arctic — using Gemini to help them identify dangers, survive brutal weather changes, and stay one step ahead\.
Google says Donaldson will also use a Fitbit Air in one of his upcoming challenges and appear in a Gemini campaign from Google\. The deal comes a couple of months after Donaldson’s YouTube channel became the[first to hit 500 million subscribers](https://www.theverge.com/tech/949103/mr-beast-500-million-youtube), and a recent[*Bloomberg*](https://www.bloomberg.com/news/articles/2026-08-19/youtube-offers-creators-millions-to-not-work-with-netflix-mt0lbfaj)report saying YouTube has been offering prominent creators deals to keep their content exclusive to its site as more creators[strike deals with Netflix](https://www.theverge.com/streaming/965638/good-mythical-morning-will-release-new-episodes-on-netflix-and-youtube-simultaneously)\.
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Google is launching its AI-powered 'Google Health Coach' on May 19, integrated into the new Google Health Premium subscription and built on Gemini AI to provide personalized wellness, fitness, and nutrition advice. The release coincides with the rebranding of the Fitbit app to 'Google Health' and the introduction of the Fitbit Air wearable.
Google announced major AI updates in May 2026, including the Gemini 3.5 model, Gemini Omni for multimodal generation, and new hardware and wellness tools like Googlebook, Fitbit Air, and the Google Health app.
Google announces Android XR smart glasses launching fall 2026, integrating Gemini AI and developed with Samsung, Qualcomm, Gentle Monster, and Warby Parker.
Google releases a new Health app that integrates multiple sources of health data, launches a screenless tracker Fitbit Air, and builds a proactive personalized health coach Google Health Coach based on Gemini.
Google announces Gemini Spark, a proactive AI agent that can access personal data and perform tasks across Google services and third-party apps, rolling out to testers and beta subscribers.