@RayFernando1337: When is a good time to ship? I sat on a working app for a month because I kept telling myself I needed the perfect plan…

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Summary

Ray Fernando reflects on his experience of delaying the release of a working app due to perfectionism and concludes that shipping early is better for solving real problems.

When is a good time to ship? I sat on a working app for a month because I kept telling myself I needed the perfect plan, and this video is me finally getting out of my own way. I got caught making software like I still had Apple-scale users, and I'm learning that shipping earlier than I'm comfortable with is actually the advantage, because the small group of people who need this problem solved will happily pay for something that works today. 00:00 When Is a Good Time to Ship 00:51 Permission to Ship Early 01:57 Meet SayRay 02:31 A Month of Perfect Planning 03:06 iOS 27 Changed the Math 04:02 Ship the Working Prototype 05:04 180 Days to Do a 180 05:55 The Price of a Coffee
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Cached at: 09/14/26, 07:32 PM

When is a good time to ship? I sat on a working app for a month because I kept telling myself I needed the perfect plan, and this video is me finally getting out of my own way.

I got caught making software like I still had Apple-scale users, and I’m learning that shipping earlier than I’m comfortable with is actually the advantage, because the small group of people who need this problem solved will happily pay for something that works today.

00:00 When Is a Good Time to Ship 00:51 Permission to Ship Early 01:57 Meet SayRay 02:31 A Month of Perfect Planning 03:06 iOS 27 Changed the Math 04:02 Ship the Working Prototype 05:04 180 Days to Do a 180 05:55 The Price of a Coffee

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