Netflix will host short-form videos from publishers like BuzzFeed and Condé Nast starting August 3rd, licensing past and new content to keep viewers on the platform.
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<p class="wp-block-paragraph">Starting on August 3rd, Netflix's streaming library will include <a href="https://www.netflix.com/tudum/articles/digital-publisher-videos">video content from dozens of digital media brands</a> including BuzzFeed, Condé Nast, Hearst Magazines, People Inc, and Tastemade. As reported earlier by <a href="https://techcrunch.com/2026/07/07/netflix-dabbles-in-shorter-video-content-with-its-new-set-of-publisher-deals-with-variety-others/"><em>TechCrunch</em></a>, the deal includes a mix of licensed past videos and new ongoing series that would have typically been published on YouTube or other online platforms, like <em>Architectural Digest</em>'s "Open Door" or <em>Vanity Fair</em>'s "Lie Detector Test." </p>
<p class="wp-block-paragraph">As Netflix puts it, the deal will allow subscribers to watch content "from around the Internet without having to leave Netflix." The announcement follows a <em>Bloomberg</em> report earlier this week …</p>
<p><a href="https://www.theverge.com/streaming/962528/netflix-digital-media-brands-streaming">Read the full story at The Verge.</a></p>
# Netflix is about to host videos from BuzzFeed, Condé Nast, and other publishers
Source: [https://www.theverge.com/streaming/962528/netflix-digital-media-brands-streaming](https://www.theverge.com/streaming/962528/netflix-digital-media-brands-streaming)
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Stevie Bonifield
is a news writer covering all things consumer tech\. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI\.
Starting on August 3rd, Netflix’s streaming library will include[video content from dozens of digital media brands](https://go.skimresources.com/?id=1025X1701640&xs=1&url=https%3A%2F%2Fwww.netflix.com%2Ftudum%2Farticles%2Fdigital-publisher-videos)including BuzzFeed, Condé Nast, Hearst Magazines, People Inc, and Tastemade\. As reported earlier by[*TechCrunch*](https://techcrunch.com/2026/07/07/netflix-dabbles-in-shorter-video-content-with-its-new-set-of-publisher-deals-with-variety-others/), the deal includes a mix of licensed past videos and new ongoing series that would have typically been published on YouTube or other online platforms, like*Architectural Digest*’s “Open Door” or*Vanity Fair*’s “Lie Detector Test\.”
As Netflix puts it, the deal will allow subscribers to watch content “from around the Internet without having to leave Netflix\.” The announcement follows a*Bloomberg*report earlier this week highlighting[second\-season viewership slumps](https://www.theverge.com/streaming/961828/netflix-viewers-arent-sticking-around-for-season-2)on Netflix shows, with some losing up to 70 percent of their season one audience\.
The videos Netflix is adding from digital media brands will range from around 3 to 20 minutes long and span topics like “food, travel, fashion, entertainment, design, wellness, and more\.” Netflix also notes that there may be “additional digital publishers and partners” added in the future\.
Disclosure:*The Verge*will eventually be part of PMX but[the deal](https://www.voxmedia.com/2026/06/18/penske-media-corporation-acquires-vox-media-brands-including-eater-the-verge-sb-nation-popsugar-and-the-dodo-creating-the-worlds-largest-digital-media-publisher/)has not closed yet\.
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- Stevie Bonifield
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