I went broke paying $200 a month for clay so I built an alternative.

I'll start by saying Clay is a genuinely great product and i didn't actually go broke. This isn't a hit piece. But after a few months of paying $200 a month and spending half my time managing credit usage and waterfall enrichment instead of doing the thing I actually needed. And the thing I needed wasn't enrichment. Enrichment gives you a job title, a company size, a LinkedIn URL. What I actually wanted was *research* I wanted to point something at a list of 300 coffee shops and have it read every website, pull out what each one was struggling with, and tell me what to say to them. That's a different problem than what enrichment tools solve. It's not "fill in the blanks on a spreadsheet." It's "go read the internet and think." So I started building agents that do exactly that. Give them a list, give them a question, and they go read hundreds of sites and come back with real findings lead research, market research, whatever. Not personalized first lines. Actual research at scale. Still early and rough, but it's already replaced the workflow I was paying for. Happy to share what I learned about where Clay fits vs. where it doesn't if anyone's wrestling with the same thing. Its called [Frax.ai](http://Frax.ai)