Here are all of the Apple price hikes

The Verge News

Summary

Apple has raised prices on iPads, Macs, HomePods, Apple TV, and Vision Pro due to the ongoing RAM crisis, with increases ranging from $30 to $2,800 depending on the product and configuration.

<figure> <img alt="An Apple iPad attached to a keyboard sitting on a desk next to a lamp." data-caption="" data-portal-copyright="Photo by Amelia Holowaty Krales / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/268386_iPad_Air_M4_AKrales_0129.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Following an interview with <em>The Wall Street Journal</em> earlier this month where <a href="https://www.theverge.com/tech/951948/apple-tim-cook-price-increases-ram">Tim Cook hinted at upcoming price changes</a>, Apple officially raised the prices on many of its hardware offerings today. They include iPads, Macs, smart speakers, and even the affordable MacBook Neo. While Cook said the company has tried to "shield" customers from price increases as the <a href="https://www.theverge.com/tech/880812/ramageddon-ram-shortage-memory-crisis-price-2026-phones-laptops">cost of memory and storage has recently surged</a> thanks to AI companies stockpiling RAM and SSDs for data centers, Apple has finally joined companies like <a href="https://www.theverge.com/games/926606/nintendo-switch-2-price-hikes-earnings-results">Nintendo</a>, <a href="https://www.theverge.com/games/902224/sony-ps5-playstation-price-hike">Sony</a>, and <a href="https://www.theverge.com/news/659430/microsoft-xbox-console-controller-game-price-increases-worldwide">Microsoft</a> with price hikes.</p> <p class="wp-block-paragraph">Here's a breakdown of what Apple hardware has been affected today and the range of p …</p> <p><a href="https://www.theverge.com/tech/956903/apple-price-increase-2026-macbook-ipad-mac-home-vision-pro">Read the full story at The Verge.</a></p>
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# Here are all of the Apple price hikes Source: [https://www.theverge.com/tech/956903/apple-price-increase-2026-macbook-ipad-mac-home-vision-pro](https://www.theverge.com/tech/956903/apple-price-increase-2026-macbook-ipad-mac-home-vision-pro) iPads, iMacs, and even the MacBook Neo have all gotten price increases today as a result of the ongoing RAM crisis\. iPads, iMacs, and even the MacBook Neo have all gotten price increases today as a result of the ongoing RAM crisis\. by Jun 25, 2026, 4:31 PM UTC ![268386_iPad_Air_M4_AKrales_0129](https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/268386_iPad_Air_M4_AKrales_0129.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400) ![268386_iPad_Air_M4_AKrales_0129](https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/268386_iPad_Air_M4_AKrales_0129.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400) Photo by Amelia Holowaty Krales / The Verge [![Andrew Liszewski](https://platform.theverge.com/wp-content/uploads/sites/2/2025/01/ANDREW_LISZEWSKI_BLURPLE.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=96)](https://www.theverge.com/authors/andrew-liszewski) Andrew Liszewski is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid\. Following an interview with*The Wall Street Journal*earlier this month where[Tim Cook hinted at upcoming price changes](https://www.theverge.com/tech/951948/apple-tim-cook-price-increases-ram), Apple officially raised the prices on many of its hardware offerings today\. They include iPads, Macs, smart speakers, and even the affordable MacBook Neo\. While Cook said the company has tried to “shield” customers from price increases as the[cost of memory and storage has recently surged](https://www.theverge.com/tech/880812/ramageddon-ram-shortage-memory-crisis-price-2026-phones-laptops)thanks to AI companies stockpiling RAM and SSDs for data centers, Apple has finally joined companies like[Nintendo](https://www.theverge.com/games/926606/nintendo-switch-2-price-hikes-earnings-results),[Sony](https://www.theverge.com/games/902224/sony-ps5-playstation-price-hike), and[Microsoft](https://www.theverge.com/news/659430/microsoft-xbox-console-controller-game-price-increases-worldwide)with price hikes\. Here’s a breakdown of what Apple hardware has been affected today and the range of price increases based on entry\-level and maximum configurations\. ### iPad*\($100 increase\)* - 128GB with Wi\-Fi: $349 to $449 - 512GB with Wi\-Fi and cellular: $799 to $899 ### **iPad mini***\($100 increase\)* - 128GB with Wi\-Fi: $499 to $599 - 512GB with Wi\-Fi and cellular: $949 to $1,049 ### **11\-inch iPad Air***\($150 to $250 increase\)* - 128GB with Wi\-Fi: $599 to $749 - 1TB with Wi\-Fi and cellular: $1,249 to $1,499 ### **13\-inch iPad Air***\($150 to $250 increase\)* - 128GB with Wi\-Fi: $799 to $949 - 1TB with Wi\-Fi and cellular: $1,449 to $1,699 ### **11\-inch iPad Pro***\($200 to $300 increase\)* - 256GB with Wi\-Fi: $999 to $1,199 - 2TB with Wi\-Fi and cellular \(Standard glass\): $2,199 to $2,499 ### **13\-inch iPad Pro***\($200 to $300 increase\)* - 256GB with Wi\-Fi: $1,299 to $1,499 - 2TB with Wi\-Fi and cellular: $2,499 to $2,799 ### **HomePod***\($50 increase\)* - $299 to $349 ### **HomePod mini***\($30 increase\)* - $99 to $129 ### **MacBook Neo***\($100 increase\)* - 256GB: $599 to $699 - 512GB : $699 to $799 ### **Apple TV 4K***\($70 to $100 increase\)* - 64GB with Wi\-Fi: $129 to $199 - 128GB with Wi\-Fi and ethernet: $149 to $249 ### **Apple Vision Pro***\($200 to $300 increase\)* - 256GB: $3,499 to $3,699 - 1TB: $3,899 to $4,199 ### **13\-inch MacBook Air***\($200 to $800 increase\)* - 16GB, 512GB: $1,099 to $1,299 - 32GB, 4TB: $2,699 to $3,499 ### **15\-inch MacBook Air***\($200 to $800 increase\)* - 16GB, 512GB: $1,299 to $1,499 - 32GB, 4TB: $2,899 to $3,699 ### **14\-inch MacBook Pro***\($300 to $2,800 increase\)* - M5, 16GB, 1TB: $1,699 to $1,999 - M5 Max, 128GB, 8TB: $6,899 to $9,699 ### **16\-inch MacBook Pro***\($300 to $2,800 increase\)* - M5 Pro, 24GB, 1TB: $2,699 to $2,999 - M5 Max, 128GB, 8TB: $7,199 to $9,999 ### **iMac***\($200 increase\)* - M4, 16GB, 256GB: $1,299 to $1,499 - M4, 32GB, 2TB: $2,899 to $3,099 ### **Mac Mini***\($200 to $1,700 increase\)* - M4, 16GB, 256GB: $599 to $799 - M4 Pro, 48GB, 8TB: $4,499 to $6,199 ### **Mac Studio***\($500 to $4,200 increase\)* - M4 Max, 36GB, 512GB: $1,999 to $2,499 - M3 Ultra, 96GB, 16TB: $10,099 to $14,299 **Follow topics and authors**from this story to see more like this in your personalized homepage feed and to receive email updates\. - Andrew Liszewski ## The Verge Daily A free daily digest of the news that matters most\.

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