Zohran and the Short Link

# Zohran and the short link | Will W. Source: [https://iamwillwang.com/notes/zohran-and-the-short-link/](https://iamwillwang.com/notes/zohran-and-the-short-link/) If you live in NYC and are anywhere on social media, you’ll likely have seen Zohran's videos\. Oftentimes, his videos announce a new project or initiative or event\. If the announcement is something that you can actively participate in, the videos also always end with a short, top\-level link:`nyc\.gov/\{initiative\}`\. I love that\. I think it: 1. Makes government easy to engage with\. It’s a human\-readable URL that I can easily follow through on\. It also funnels social media distribution into one place, owned and operated by NYC\. 2. Sets up a pattern of interaction\.`nyc\.gov`is where I can expect to interact with city government online\. 3. Follows up announcements with actual experiences\.