Adobe’s redesigned AI studio remembers what your creations look like

The Verge Products

Summary

Adobe unveils a redesigned Firefly AI studio with persistent Elements and Projects for consistent design reuse, plus new video editing and brand kit capabilities for its AI assistant.

<figure> <img alt="The new Elements feature for Adobe’s Firefly AI studio." data-caption="Give your characters, objects, and backgrounds a name to easily replicate them without changing the design. | Image: Adobe" data-portal-copyright="Image: Adobe" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/Adobe-Firefly-AI-studio-updates-lede.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> Give your characters, objects, and backgrounds a name to easily replicate them without changing the design. | Image: Adobe </figcaption> </figure> <p class="has-text-align-none">Adobe is introducing some new capabilities for its Firefly AI assistant, alongside a "reimagined" AI studio that lets you edit and generate new designs from a single interface. The new Firefly experience launching today in private beta is designed to give you "persistent context, reusable assets, and organized workflows" across your projects, according to Adobe, making it easier to go from ideation to production-ready designs without switching between apps.</p> <p class="has-text-align-none">This is the latest of several design overhauls to Adobe's all-in-one <a href="https://www.theverge.com/2023/9/13/23871537/adobe-firefly-generative-ai-model-general-availability-launch-date-price">Firefly AI hub</a> since it was first launched in September 2023. In addition to the UI updates, the new Firefly AI studi …</p> <p><a href="https://www.theverge.com/tech/952104/adobe-firefly-ai-agent-elements-projects-update">Read the full story at The Verge.</a></p>
Original Article
View Cached Full Text

Cached at: 06/18/26, 02:48 PM

# Adobe’s redesigned AI studio remembers what your creations look like Source: [https://www.theverge.com/tech/952104/adobe-firefly-ai-agent-elements-projects-update](https://www.theverge.com/tech/952104/adobe-firefly-ai-agent-elements-projects-update) Adobe is introducing some new capabilities for its Firefly AI assistant, alongside a “reimagined” AI studio that lets you edit and generate new designs from a single interface\. The new Firefly experience launching today in private beta is designed to give you “persistent context, reusable assets, and organized workflows” across your projects, according to Adobe, making it easier to go from ideation to production\-ready designs without switching between apps\. This is the latest of several design overhauls to Adobe’s all\-in\-one[Firefly AI hub](https://www.theverge.com/2023/9/13/23871537/adobe-firefly-generative-ai-model-general-availability-launch-date-price)since it was first launched in September 2023\. In addition to the UI updates, the new Firefly AI studio is launching two new features that aim to improve design consistency and make projects easier to organize\. The first is “Elements,” which allow you to save characters, locations, and objects you’ve already created so that they can be reused across Firefly and Firefly Boards\. That means you can upload reference images of characters or environments and give them a name, so you can tell Firefly to generate a scene in “Charlie’s bedroom” without laboriously typing out prompt descriptions each time and hoping the chatbot will stick to the same design\. The second feature is “Projects,” which houses your assets, generations, and creative context together to make them easier to organize and pick up where you last left off\. The Firefly AI assistant that Adobe launched in beta earlier this year, which lets you make and edit things using descriptive conversational prompts, is also getting some new tools and features\. It can now generate brand kits, including logos and color palettes, based on descriptions of your company name and style\. There are some new video editing capabilities too, such as Quick Cut for quickly assembling clips into a polished first draft that you can refine — a feature that[arrived in the Firefly app](https://www.theverge.com/tech/884285/adobe-firefly-ai-video-editing-quick-cut)in February\. The Firefly AI assistant can also generate storyboards to help visualize video projects, and transform images into short\-form video content, allowing you to turn those image\-based storyboards into video when required\. [![An orange shirt with a mockup of a company logo, generated using Adobe’s Firefly AI assistant.](https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/Firefly-Creative-AI-Assistant-2x2-1.png?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=2400)](https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/Firefly-Creative-AI-Assistant-2x2-1.png?quality=90&strip=all&crop=0,0,100,100) The idea is that these conversational editing capabilities will help creatives to cut out some of the more tedious editing and design tasks, without sacrificing creative control\. You can start a project with the Firefly AI assistant and then make manual adjustments in Firefly or one of Adobe’s many Creative Cloud apps\. According to Forest Key, Adobe’s vice president of agentic AI for creativity and productivity, Adobe is aiming to make Firefly into “more of a co\-working partner” than something that will replace the majority of human work with conversational prompts, but that all depends on the user\. “Does this all culminate with just people talking in English to the tools? I think for some users, absolutely\. For other users, absolutely not,” Key told*The Verge*\. “Creativity has many paths, and the idea is that the agent can kind of meet those users however they want to work with the agent\.” **Follow topics and authors**from this story to see more like this in your personalized homepage feed and to receive email updates\. - Jess Weatherbed

Similar Articles

Adobe’s conversational AI agent is a mediocre design intern

The Verge

Adobe's Firefly AI Assistant, a conversational agent integrated into design apps like Photoshop and Illustrator, aims to streamline busywork while keeping creative control in users' hands. The beta version shows promising but imperfect results, with a transparent, step-by-step approach to edits.

Photoshop and Premiere now have AI assistants

The Verge

Adobe has launched AI assistants in public beta for Photoshop, Premiere, Illustrator, InDesign, and Frame.io, allowing users to automate tasks via natural language prompts.

Autonomous AI at Scale: Adobe Agents Unlock Breakthrough Creative Intelligence With NVIDIA and WPP

NVIDIA Blog

Adobe, NVIDIA, and WPP have expanded their strategic collaboration to bring autonomous AI agents to enterprise marketing, enabling scalable, governed content creation and customer experience workflows. The partnership leverages Adobe's creative platforms, WPP's marketing expertise, and NVIDIA's accelerated computing and agent toolkits to deliver secure, on-brand agentic AI solutions.

Figma adds an AI assistant to its collaborative canvas

TechCrunch AI

Figma launches an AI agent within its collaborative canvas that allows users to generate, edit, and automate design tasks using natural language prompts, leveraging partnerships with OpenAI and Anthropic.

AutoEdit

Product Hunt

AutoEdit is an AI video editor for Premiere Pro that leverages Claude AI to assist with video editing tasks.