@Xiaomi: Mijia is entering Europe at scale. With "The Art of Smart Living" at the heart of the brand, Mijia is bringing its smar…

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Summary

Mijia, Xiaomi's smart home brand, is entering Europe with a range of smart home devices such as washers, air conditioners, and refrigerators, emphasizing human-centric intelligence and quality, with showcases at IFA 2026.

Mijia is entering Europe at scale. With "The Art of Smart Living" at the heart of the brand, Mijia is bringing its smart home experience to more consumers across Europe. Human-centric Intelligence that adapts to you. Proven Quality that stands up to everyday life. Essential Design that blends naturally into your home. These are the standards we hold ourselves to. At IFA 2026, you can see them in action. Try the Mijia Tri-Drum Washer that handles stains and separates loads without lifting a finger. Feel the Air Conditioner with millimeter-wave radar that keeps you comfortable while saving energy. See the Refrigerator with Cryo Fresh that keeps food fresher, longer. As Xiaomi’s smart home brand and a key pillar of the "Human × Car × Home" smart ecosystem, Mijia spans more than 2,000 products across 130+ categories, sharing the same ecosystem, designed to make everyday living smarter, more intuitive, and more seamless. Join us LIVE on September 3rd at 10:30 (GMT+2) to know more about Mijia.
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Mijia is entering Europe at scale.

With “The Art of Smart Living” at the heart of the brand, Mijia is bringing its smart home experience to more consumers across Europe.

Human-centric Intelligence that adapts to you. Proven Quality that stands up to everyday life. Essential Design that blends naturally into your home. These are the standards we hold ourselves to.

At IFA 2026, you can see them in action. Try the Mijia Tri-Drum Washer that handles stains and separates loads without lifting a finger. Feel the Air Conditioner with millimeter-wave radar that keeps you comfortable while saving energy. See the Refrigerator with Cryo Fresh that keeps food fresher, longer.

As Xiaomi’s smart home brand and a key pillar of the “Human × Car × Home” smart ecosystem, Mijia spans more than 2,000 products across 130+ categories, sharing the same ecosystem, designed to make everyday living smarter, more intuitive, and more seamless.

Join us LIVE on September 3rd at 10:30 (GMT+2) to know more about Mijia.

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