Why everyone from OpenAI to SpaceX is building their own chips (and turning up the heat on Nvidia)

# Why everyone from OpenAI to SpaceX is building their own chips (and turning up the heat on Nvidia) | TechCrunch Source: [https://techcrunch.com/video/why-everyone-from-openai-to-spacex-is-building-their-own-chips-and-turning-up-the-heat-on-nvidia/](https://techcrunch.com/video/why-everyone-from-openai-to-spacex-is-building-their-own-chips-and-turning-up-the-heat-on-nvidia/) Nvidia has dominated the AI chip market for years, but the era of total dependence might be ending\. OpenAI just shared its plans to spice things up with[Jalapeño, its custom inference chip built with Broadcom](https://techcrunch.com/2026/06/24/openai-unveils-its-first-custom-chip-built-by-broadcom/), joining Google, Apple, and SpaceX in a growing list of companies building their way out of single\-supplier risk\. The goal is less of a clean break and more of a hedge\. Custom silicon means more control, hardware tuned to specific needs, and the kind of performance gains Apple unlocked when it ditched Intel\. On this episode of TechCrunch’s[Equity](https://techcrunch.com/podcasts/equity/)podcast, hosts Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into what the custom chip trend means for the industry and a few deals of the week worth watching\. Subscribe to Equity on[YouTube](https://www.youtube.com/@TechCrunch),[Apple Podcasts](https://itunes.apple.com/us/podcast/id1215439780),[Overcast](https://overcast.fm/itunes1215439780/equity),[Spotify](https://open.spotify.com/show/5IEYLip3eDppcOmy5DmphC?si=rZDFHv2sQUul_g94iCRgpQ)and all the casts\. You also can follow Equity on[X](https://twitter.com/EquityPod)and[Threads](https://www.threads.net/@equitypod), at @EquityPod\. Topics [a24](https://techcrunch.com/tag/a24/),[agility](https://techcrunch.com/tag/agility/),[AI](https://techcrunch.com/category/artificial-intelligence/),[AI](https://techcrunch.com/tag/ai/),[AI chips](https://techcrunch.com/tag/ai-chips/),[AI loops](https://techcrunch.com/tag/ai-loops/),[Anthropic](https://techcrunch.com/tag/anthropic/),[custom silicon](https://techcrunch.com/tag/custom-silicon/),[Equity Video](https://techcrunch.com/tag/equity-video/),[groq](https://techcrunch.com/tag/groq/),[humanoid robots](https://techcrunch.com/tag/humanoid-robots/),[nvidia](https://techcrunch.com/tag/nvidia/),[OpenAI](https://techcrunch.com/tag/openai/),[SPAC](https://techcrunch.com/tag/spac/) Theresa Loconsolo is an audio producer at TechCrunch focusing on Equity, the network’s flagship podcast\. Before joining TechCrunch in 2022, she was one of 2 producers at a four\-station conglomerate where she wrote, recorded, voiced and edited content, and engineered live performances and interviews from guests like lovelytheband\. Theresa is based in New Jersey and holds a bachelors degree in Communication from Monmouth University\. You can contact or verify outreach from Theresa by emailing[theresa\.loconsolo@techcrunch\.com](mailto:[email protected])\. [View Bio](https://techcrunch.com/author/theresa-loconsolo/) ## Most Popular ### Newsletters Subscribe for the industry’s biggest tech news ## Related