Google is rolling out changes to Google Play billing, allowing developers to use alternative payment systems with reduced fees, partially decoupling billing from the app store, in response to antitrust pressures.
<figure>
<img alt="Google Play demo screen of alternative billing" data-caption="" data-portal-copyright="Image: Google" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/MM6_Offer-alt-billing.jpg?quality=90&strip=all&crop=0,0,100,100" />
<figcaption>
</figcaption>
</figure>
<p class="wp-block-paragraph">While the court still hasn't signed off on the massive settlement resolving Epic's antitrust lawsuit against Google for having a monopoly over Android's app store with Google Play, <a href="https://android-developers.googleblog.com/2026/06/play-expanded-billing.html">the tech giant says it will start rolling out changes</a> to the way it handles billing for developers worldwide. <a href="https://www.theverge.com/policy/889252/google-app-store-fee-reduction-20-percent-epic-v-google">As announced in March</a>, the flat 30 percent billing fee is being replaced by "lower, decoupled fees" that partially decouple the billing and the app store.</p>
<p class="wp-block-paragraph">How much of a cut Google will take from transactions <a href="https://support.google.com/googleplay/android-developer/answer/16954621?hl=en">now depends</a> on whether it's for a user whose first install came before or after the new structure, how much a developer has earned, and whether or no …</p>
<p><a href="https://www.theverge.com/policy/956296/google-play-app-store-alternative-billing-fee-antitrust">Read the full story at The Verge.</a></p>
# Google is finally opening the Play Store to outside payments
Source: [https://www.theverge.com/policy/956296/google-play-app-store-alternative-billing-fee-antitrust](https://www.theverge.com/policy/956296/google-play-app-store-alternative-billing-fee-antitrust)
[](https://www.theverge.com/authors/richard-lawler)
Richard Lawler
is a senior editor following news across tech, culture, policy, and entertainment\. He joined The Verge in 2021 after several years covering news at Engadget\.
While the court still hasn’t signed off on the massive settlement resolving Epic’s antitrust lawsuit against Google for having a monopoly over Android’s app store with Google Play,[the tech giant says it will start rolling out changes](https://android-developers.googleblog.com/2026/06/play-expanded-billing.html)to the way it handles billing for developers worldwide\.[As announced in March](https://www.theverge.com/policy/889252/google-app-store-fee-reduction-20-percent-epic-v-google), the flat 30 percent billing fee is being replaced by “lower, decoupled fees” that partially decouple the billing and the app store\.
How much of a cut Google will take from transactions[now depends](https://support.google.com/googleplay/android-developer/answer/16954621?hl=en)on whether it’s for a user whose first install came before or after the new structure, how much a developer has earned, and whether or not the developer uses Google Play’s billing system with its 5 percent additional fee, instead of an alternative system or linking to their own website\.
[](https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/MM6-rate-card-with-border.jpg?quality=90&strip=all&crop=0,0,100,100)
Image: Google
For apps that make over a million dollars annually, that will be 20 percent for new in\-app purchases and 10 percent for subscriptions\. However Google[has also announced Games Level Up and Apps Experience program](https://www.theverge.com/tech/889538/google-apps-experience-games-level-up-program)s for “exceptional” and “premium ” experiences that meet its guidelines by working across platforms \(like tablets, smart TVs, or Android Auto\), meeting benchmarks for memory usage and crash rates, and supporting features it recommends \(like cloud saves or phishing\-resistant sign\-ins\) to qualify for a lower rate on both new and existing installs\.
Other program changes will go into effect in some areas at the end of September, at the end of the year, before rolling out to the rest of the world after September 30th, 2027\.
[](https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/MM6-Release-Schedule.jpg?quality=90&strip=all&crop=0,0,100,100)
Image: Google
**Follow topics and authors**from this story to see more like this in your personalized homepage feed and to receive email updates\.
- Richard Lawler
Google begins reducing Play Store fees as part of its settlement with Epic Games, setting a 5% billing fee for most transactions and expanding the changes globally over time.
Google will begin distributing rival third-party app stores via Google Play next week after the settlement with Epic Games was withdrawn, triggering the court's full antitrust remedies that aim to break Google's monopoly on Android app distribution.
Following the Epic antitrust ruling, Google has begun hosting third-party app stores like Aptoide in the Play Store in the US, a major shift in Android app distribution.
Google and Epic Games have withdrawn their joint motion to modify the court's injunction, clearing the way for Google to carry third-party Android app stores in Google Play starting July 22, 2026.
Google Pay unveils new agentic commerce features including Universal Commerce Protocol Payment Handler, developer MCP server, and Android callbacks for developers.