Zen Reports
Summary
Zen Reports is a product that allows website owners to track and analyze traffic originating from ChatGPT.
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Zenken, a Japanese web marketing and HR services company, deployed ChatGPT Enterprise organization-wide and reported significant business improvements including 90% weekly active usage, 30-50% time savings on knowledge work, and notable sales performance gains (15-20% increase in proposal pass rates, 5-10% win rate improvement).
Introducing shopping research in ChatGPT
OpenAI introduces shopping research in ChatGPT, a new feature that helps users find and compare products by conducting deep research across the internet and delivering personalized buyer's guides. The feature is rolling out to all ChatGPT users (Free, Plus, Pro) on mobile and web with expanded usage through the holidays.
Gen AI web traffic share update Main takeaways: → Claude and Gemini continue to grow. → ChatGPT moves closer to the 50% mark.
A market share update shows ChatGPT's web traffic share declining towards 50%, while Gemini and Claude continue to grow.
Research with ChatGPT
OpenAI Academy introduces two research features for ChatGPT: Search for real-time web information and Deep Research for comprehensive multi-step analysis. These tools help users gather, synthesize, and cite information from across the web more efficiently than traditional browsing.
ChatGPT for research
OpenAI Academy introduces ChatGPT for research, featuring Search and Deep Research capabilities to help users move from questions to evidence-backed insights through source synthesis, citation generation, and structured report production.