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Icon, a startup that initially launched as an AI admaker, has pivoted to focus on human creator ads after finding them more effective and trusted, highlighting a shift in the adtech industry.
Icon launches Admaker 2.0, a platform that consolidates eight ad-related tools into one, focusing on human-created ads and offering a service for $1000 to make six creator ads.
A new free service called DecryptAds scrapes and cross-references public ad-tech files (ads.txt, app-ads.txt, sellers.json) to reveal which companies are tracking users across websites and apps, helping identify malicious ads and data brokers.