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Italy's PM Giorgia Meloni has filed to trademark her voice with the EU Intellectual Property Office as a sound mark to curb AI deepfakes, with legal experts predicting law firms will soon sell "identity portfolios" bundling trademarks on a client's voice, face and catchphrases.
Dating apps like Tinder are adopting face recognition to verify user identities and combat AI-generated fakes and scams, raising privacy and security concerns.
Meta allowed advertisements for an AI nudify app targeting female politicians, raising concerns about ethical AI use and platform policy failures against nonconsensual intimate imagery.
Meta has disabled its Instagram AI image generation feature that allowed users to create deepfakes of public accounts, following significant backlash over privacy and consent issues.