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Meta's integration of image-generation AI into its core platform components — chatbot, feed, creative tools, ads — suggests that distribution and default placement, not just model performance, could be the decisive competitive advantage in AI, challenging open-source advocates to think beyond benchmarks.
The article discusses how non-AI service companies (VA/BPO firms, web agencies, local consultancies) are becoming effective distribution channels for AI products, offering lower customer acquisition costs and higher retention compared to direct sales.