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The article explores the concept of AI Native, which goes beyond using AI to assist old workflows—it restructures the entire process so that AI becomes the default participant. It outlines four levels from Search-first to AI-first organizations, emphasizing that the future world will no longer reward those who only do things themselves.
Wix is laying off ~20% of its workforce as part of a major restructuring driven by high AI infrastructure costs and a strategic shift towards AI-native platforms, reflecting the changing economics of AI-first software companies.
This article discusses the concept of AI-First organizational structure, transforming AI from a supporting tool to a productivity leader, redesigning company processes, and introducing new ideas such as Harness Engineering and Agent Economy.