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Someone generated an influencer try-on video using Seedance 2.5 from just a photo of Rare Beauty mascara, with consistent product appearance and accurate makeup application movements, considered to have cracked the hard part of AI advertising.
The Estée Lauder Companies developed multiple custom GPTs over 10 weeks to enhance business operations, including a Fragrance Insights GPT for analyzing consumer surveys and a Clinical Trial Data GPT for extracting skincare product effectiveness data, demonstrating practical enterprise AI adoption.