conversion-prediction

本文提出了一种使用文档表示、图理论和CatBoost来预测B2B客户转化的方法论，在销售漏斗预测中实现了91%的准确率。

MARCO is a Meta AI framework that decomposes clicks by intent to improve ads conversion prediction, correcting per-intent calibration bias and lifting conversions per click by +2.80% and topline metrics by +0.98% in production.