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Starbucks CEO Brian Niccol said the company will explore AI-driven personalized digital menus at drive-thrus, recognizing customers as they arrive and enabling easier payment, with background AI models for baristas planned for 2027. Similar initiatives are being tested by Taco Bell and McDonald's as fast-food chains race to adopt AI in ordering.
McDonald's is testing ads from other brands on its digital drive-thru menus after customer orders and advancing an AI-powered assistant for order taking.